Author: Katie Foote

A Thank You Note from Drift’s CMO to Our Customers

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It’s hard to believe it’s been two years since the world seemed to stop back in March 2020 and our lives were greatly changed in big and small ways. For many of us, the moments of mandatory “slowing down” gave us a chance to reflect on what’s most important. And even as we move into … Continued

Drift’s CMO Shares the Secret to Building $500M+ in Pipeline

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In 2013, the email marketing startup I was working for was acquired by Salesforce. I worked at Salesforce until midway through 2021, leading the customer and product marketing team before moving into global strategic initiatives where I led a team of 125 from around the world. It was then that I made the leap to … Continued

Meet Katie Foote: Drift’s Chief Marketing Officer

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I’m a creature of habit. When I travel, I like staying in the same hotels (preferably with room service, for the introvert in me). I always fly the same airline. I shop at the same stores. And even when I’m choosing a movie to watch, I often gravitate towards something I’ve seen before. In short, … Continued