Author: John Allen

There’s no way of avoiding it – consumers can be a demanding bunch. Expectations are changing all the time, and customers have come to assume a certain level of service. They expect that all brands should be highly attentive to their needs and that they should go the extra mile to ensure that they’re met. … Continued

There’s an old adage in business that generations of entrepreneurs have sworn by: ‘the customer is always right.’ If you have any experience of running your own business – whether it’s in low-end retail or selling high-end technologies, such as software-defined networking or digital twin simulations – you’ll understand the importance of this slogan. Of … Continued