Building a website that really works is no easy feat. Anyone who’s been on a website design (or redesign) project will tell you: it’s a monumental effort across departments, teams, and roles. There’s a ton of copy to be written, edited, and approved. So many images and mockups that need to be created and implemented. … Continued
Personalization is not a new concept in email marketing. But, a personal campaign goes beyond emails filled with tokens and custom fields. It is about creating an experience framed around the person you are writing to, how you are writing, and the tone you are using. A truly personalized email experience is one that’s conversational. … Continued
Who gets credit for the sale? Marketers know all too well the pain of defining what makes a lead qualified and how to attribute credit for that qualified lead. And at Drift we’re no different. So, we decided to build a solution that would help resolve the issues of attribution and while also allowing you … Continued
Back in 2019, when you could meet people face-to-face, grab coffee with someone, and even shake their hands, 73% of marketers said that they relied on in-person events to generate pipeline and revenue. With the current state of affairs, nearly every B2B company has had to shift their go-to-market model to prioritize digital. In fact, … Continued
Everything you need to know about using Drift and live chat to generate leads and keep customers happy.
There are two ways I could start this post. One is generic and tells you what you can expect to encounter. Maybe it includes a list of points I’m going to make. The other one is designed around *you* and addresses your pain points and offers you the information you’re looking for. Which one are … Continued
At Drift, we invented conversational marketing. And over the years, we’ve carefully studied what a best-in-breed conversation looks like. In fact, our professional services team designs conversations for hundreds of customers every single day. And now they’re sharing some of their best tips for building conversations that convert with you here. 1. Know Who You’re … Continued
Overall internet traffic is up 18% since the start of the new year. That’s due in large part to our new work from home reality. With stores and businesses closed around the country, buyers – B2C and B2B alike – have turned online. This includes brick & mortar, real-estate, and door-to-door sales operations who know that … Continued
Have you ever wanted a way to quickly learn about Drift playbooks and start getting bots out the door? Now you can, with our new Playbook Basics Certification. Drift’s first product-focused certification is here to help YOU become an expert on chatbots. This certification is designed to help you not only become an expert on … Continued
GrowFit Camp was looking for ways to answer and address some of their most frequently asked questions and reduce the number of emails being directed to their team. They found that most of the questions could be easily answered by a Chatbot, freeing up their small team’s time to focus on other areas of the … Continued
Rosenblum Law Firm was looking for a way to be available to potential clients outside of business hours. That’s when Marketing Director Elie Orgel found Drift. But, Elie and his team soon discovered that Drift wasn’t only a great solution for providing coverage outside of office hours – but that their bots were converting 10% … Continued
Kael Campbell is the President of Red Seal Recruiting, a firm that sources talent for companies hiring in the trades, construction and manufacturing industries. Their prospects and clients span the United States, Canada and beyond – which means this west-coast based business has to serve multiple time zones on any given day. How Drift Helped Kael … Continued