A website redesign is no small undertaking. It takes countless hours, dozens of team members, and tons of resources to pull it off. (Trust us, we know.) Even with the best team and strategies in place, it can still feel chaotic. So it’s not too surprising that we often hear from businesses that are in … Continued
Earlier this year, Drift launched the Conversation Cloud, which brings together conversational and customer data across sales, marketing, and service to provide a 360-degree view of your customer that you can use to deliver a consistent experience across the buyer’s journey. This month, we worked to improve functionality across all three pillars of the Conversation … Continued
As you head into summer, you might be thinking of some essentials you need to take advantage of these sunny days. Like sunscreen, bug spray, and a cool beverage. At Drift this month, we are rolling out some essentials as well – from routing in Salesforce owners to estimating wait times. Read on to learn … Continued
March was a big month here at Drift. We hosted FLASH Miami, our first in-person event in two years. While there, we unveiled Drift Conversation Cloud, which breaks down the silos across your team so you can deliver a consistent, personalized experience throughout the buyer’s journey. And with that, we also introduced: Drift Conversational AI, … Continued
New year, new ways to use Salesforce and Drift. This month’s updates from Drift give you new ways to leverage Salesforce Cases and the Salesforce Knowledge Base. Read on to learn more👇 Salesforce Cases (Ticket) Creation and Integration Drift now supports a seamless, self-service method of integrating Salesforce Cases into Drift. The Drift Salesforce Cases … Continued
When it comes to B2B selling, forms are the gold standard for finding new leads. Unfortunately, they don’t work as well as we think they do. 81% of tech buyers abandon websites when they encounter gated content. Even when buyers do fill out forms, 58% of companies won’t follow up. And if they do, it’s … Continued
If you celebrated Thanksgiving last week and find yourself still unable to shake that food coma, we have just the thing to perk you up. A slew of updates are coming your way today: from reusable blocks within the bot playbook builder to improved insights into your missed conversations. And, as always, we have some … Continued
The holiday season is here! And in addition to cooking, decorating, shopping, and maybe seeing friends and family in-person after a long time, there’s one more thing that should be on your to-do list — your Drift chatbots. And while we can’t help with the first few items on that list, we can offer you … Continued
There are two ways I could start this post. One is generic and tells you what you can expect to encounter. Maybe it includes a list of points I’m going to make. The other one is designed around *you* and addresses your pain points and offers you the information you’re looking for. Which one are … Continued
Last month, we launched Drift’s new integration with Salesloft. The integration gives sales and marketing professionals the visibility and real-time communication tools to engage Salesloft-enrolled target accounts. If you are a user of both Drift and Salesloft, we recommend connecting the integration to reach prospects when they’re on the website or as an outbound follow-up, … Continued
An effective content strategy is a cornerstone of successful marketing and demand generation activities. In fact, according to the 2021 Marketing Leadership Benchmark Report, 53% of leaders said content marketing will be the most important specialization to their team’s success over the next 5 years. But how do you turn that content into conversations? That’s … Continued
We understand that Drift is one part of your team’s tech stack and not the only way your buyer interacts with you. And this is what drove our releases this month. From integrations to in-depth training to reporting changes – the updates this month were substantive and designed to help you use Drift and reach … Continued