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Author: Gauri Iyengar

Why a Website Redesign Is the Best Time to Add Drift to Your Site

September 26, 2022

By Gauri Iyengar

A website redesign is no small undertaking. It takes countless hours, dozens of team members, and tons of resources to pull it off. (Trust us, we know.) Even with the best team and strategies in place, it can still feel chaotic. So it’s not too surprising that we often hear from businesses that are in … Continued

Customization in Conversational AI and Easier Meeting Prep for Sales Reps: July Releases from Drift

July 7, 2022

By Gauri Iyengar

Earlier this year, Drift launched the Conversation Cloud, which brings together conversational and customer data across sales, marketing, and service to provide a 360-degree view of your customer that you can use to deliver a consistent experience across the buyer’s journey. This month, we worked to improve functionality across all three pillars of the Conversation … Continued

Salesforce Owner Routing and Estimated Wait Time: June Releases from Drift

June 9, 2022

By Gauri Iyengar

As you head into summer, you might be thinking of some essentials you need to take advantage of these sunny days. Like sunscreen, bug spray, and a cool beverage. At Drift this month, we are rolling out some essentials as well – from routing in Salesforce owners to estimating wait times. Read on to learn … Continued

Routing Test Mode, Archiving AI Topics, and Response Timer: April Releases from Drift

April 6, 2022

By Gauri Iyengar

March was a big month here at Drift. We hosted FLASH Miami, our first in-person event in two years. While there, we unveiled Drift Conversation Cloud, which breaks down the silos across your team so you can deliver a consistent, personalized experience throughout the buyer’s journey. And with that, we also introduced: Drift Conversational AI, … Continued

More Ways to Integrate with Salesforce: January Releases from Drift

January 5, 2022

By Gauri Iyengar

New year, new ways to use Salesforce and Drift. This month’s updates from Drift give you new ways to leverage Salesforce Cases and the Salesforce Knowledge Base. Read on to learn more👇 Salesforce Cases (Ticket) Creation and Integration Drift now supports a seamless, self-service method of integrating Salesforce Cases into Drift. The Drift Salesforce Cases … Continued

Want to Boost the Performance of Your Lead Forms? Try Drift Fastlane.

December 14, 2021

By Gauri Iyengar

When it comes to B2B selling, forms are the gold standard for finding new leads. Unfortunately, they don’t work as well as we think they do. 81% of tech buyers abandon websites when they encounter gated content. Even when buyers do fill out forms, 58% of companies won’t follow up. And if they do, it’s … Continued

Reusable Blocks, Routing Reports, and Improved Extensions: December Releases from Drift

December 1, 2021

By Gauri Iyengar

If you celebrated Thanksgiving last week and find yourself still unable to shake that food coma, we have just the thing to perk you up. A slew of updates are coming your way today: from reusable blocks within the bot playbook builder to improved insights into your missed conversations. And, as always, we have some … Continued

Getting Your Bots Ready for the Holidays: Best Practices from Drift

November 22, 2021

By Gauri Iyengar

The holiday season is here! And in addition to cooking, decorating, shopping, and maybe seeing friends and family in-person after a long time, there’s one more thing that should be on your to-do list — your Drift chatbots. And while we can’t help with the first few items on that list, we can offer you … Continued

Use These 33 Bot Hooks to Improve Your Conversion Rates and Start More Conversations

November 10, 2021

By Gauri Iyengar

There are two ways I could start this post. One is generic and tells you what you can expect to encounter. Maybe it includes a list of points I’m going to make. The other one is designed around *you* and addresses your pain points and offers you the information you’re looking for. Which one are … Continued

Added Steps for Security: September Updates from Drift

September 28, 2021

By Gauri Iyengar

Last month, we launched Drift’s new integration with Salesloft. The integration gives sales and marketing professionals the visibility and real-time communication tools to engage Salesloft-enrolled target accounts. If you are a user of both Drift and Salesloft, we recommend connecting the integration to reach prospects when they’re on the website or as an outbound follow-up, … Continued

4 Ways to Convert Visitors into Buyers with Conversational Content

September 15, 2021

By Gauri Iyengar

An effective content strategy is a cornerstone of successful marketing and demand generation activities. In fact, according to the 2021 Marketing Leadership Benchmark Report, 53% of leaders said content marketing will be the most important specialization to their team’s success over the next 5 years. But how do you turn that content into conversations? That’s … Continued

Integrations, Certifications, and the Playbook Experience: August Updates from Drift

August 31, 2021

By Gauri Iyengar

We understand that Drift is one part of your team’s tech stack and not the only way your buyer interacts with you. And this is what drove our releases this month. From integrations to in-depth training to reporting changes – the updates this month were substantive and designed to help you use Drift and reach … Continued

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