Among revenue teams, AI marketing is booming. That’s because marketing and sales teams have the most to gain from AI. According to McKinsey, global marketing and sales teams can use AI to unlock up to $6 trillion in annual value. In fact, in the same report, 74% of marketing and sales respondents reported a revenue … Continued
B2B marketers are always pulling double duty. For one, we create the sorts of high-volume funnels that are popular in the world of B2C. But we also play matchmaker — creating special experiences for our most valuable target accounts, opening up one-to-one conversations with sales reps, and strengthening our bonds with our best customers. All … Continued
Today’s top marketers are creative, customer-centric, and data-driven. Personalized marketing campaigns allow us to be all three at the same time. If you look around, there are so many different flavors to personalization, each with its own set of benefits. You might use a customer’s email activity to send personalized offers instead of just a … Continued
Marketing a B2B business is a complicated job — and, with it, comes a whole new set of challenges. Today, the B2B buying process has almost completely gone digital with two-thirds of buyers saying they prefer remote and self-service interactions over in-person ones. As a result, marketers have to cut through the noise of an … Continued