By Elias Torres
Editor’s Note: This article was first published by TechCrunch here. I have a confession to make: My company fell short of its DEI goal in 2020. Heading into the year, our goal was to build a workforce that’s 44% women and 14% underrepresented people (URP). We made some strides, but currently those figures are 43% … Continued
By Elias Torres
Editor’s Note: This article was first published by Fast Company here. As an immigrant from Nicaragua, I’ve been open about the discrimination I have faced in my life. I’ve experienced it from police enforcement, in my professional life, my social life, and even in the affluent suburb where I live. Many of these instances were … Continued
By Elias Torres
A couple of years ago, I was getting ready to speak at a local entrepreneurship event produced by Amplify Latinx, and from the moment I entered the green room I could tell from the chatter of voices I was among “my people.” Those days of crowded technology conferences almost seem like a bygone era amid … Continued
By Elias Torres
Today I want to talk to you about performance and our system for getting things done. Here on Drift’s product team, after determining what we want to complete – the mission – we go one step deeper by considering the following questions: How does someone show where they are in the process of completing their … Continued
By Elias Torres
I was 17 when my mom, my two brothers and I immigrated to Tampa from Nicaragua. 26 years later, I’ve founded two companies and am currently the founder and CTO of Drift, one of the fastest-growing SaaS companies in the world. And, my co-founder, David and I, are part of the just 2% of VC-backed … Continued
By Elias Torres
Here’s the thing. Despite the rise of sales and marketing software – and over 7,000 products to help – B2B buying is still difficult, takes too long, and can be really frustrating. And if you’re in sales and marketing today, it’s not that you’re trying to create a bad buying experience. Nope. What I’m saying … Continued