Frictionless, personalized, and differentiated. 👆These were the goals that RollWorks, an account-based platform company, had in mind when they decided to establish their presence at Hubspot’s 2022 INBOUND event. From their own experience as event attendees, RollWorks’ marketing and sales teams knew that the secret to standing out as event sponsors went beyond the appearance … Continued
A few weeks ago, my roommate, a talent acquisition coordinator, had a demo call with an HR software she was evaluating for her team. On the call, the rep said, “We gather the information with AI.” When debriefing the call to her boss, my roommate repeated that phrase verbatim — that the company gathers the … Continued
You blinked, and now 2022 is almost over. Did you accomplish everything you wanted to? This year operated at lightning speed, and we can’t expect 2023 to be any different. That’s why, if you’re planning to meet and exceed your revenue goals next year, you’re going to need a strategy. Because if there’s one thing … Continued
Have you ever heard of “success reciprocity?” It’s when your success is someone else’s success and vice versa. 👆 This is the basis of every successful go-to-market relationship — be it internal or external. Think about it: Your sales team’s success lies in the hands of your customers, which in turn, depends on how well … Continued
As a podcast producer, I’m always looking for guests with powerful stories to tell. So hearing my host say, “I could cry right now,” because of those stories is music to my ears. When it comes to Drift’s The American Dream podcast though, the reality is that I’m usually tearing up in the background too. … Continued
We take learning pretty seriously here at Drift. In fact, one of our leadership principles is to “be a curious learning machine.” And that principle drives a lot of my day-to-day work. As the producer of Drift’s podcast network, I get to listen in on how leaders across B2B tech are rethinking their go-to-market strategies, … Continued
In our digital world, we see ads everywhere. But often these ads are not relevant to us as buyers. Like getting an ad for a dating app when you’re happily married. Or a meat delivery service when you’re vegan. Or a tractor when you live in the city. You get the idea. This lack of … Continued
Think about the last time you bought a new kitchen appliance. Maybe it was a utility, like a refrigerator or a dishwasher. Or maybe it was a nice-to-have, like an air fryer or (my personal favorite) a Nespresso machine. Whatever the appliance, you had a reason for buying it — a problem you were looking … Continued
They say money talks, but what if it really did? What would your company’s revenue say about the work you’re doing to accelerate revenue for your business? Now I’m no revenue whisperer, but I’d bet it would say something along the lines of, “Please don’t sell in siloes!” Because winning in today’s market requires reps … Continued
Batman needs Robin, Oprah has Gayle, and who could imagine Beyoncé without Jay-Z? Partnerships are everywhere, and B2B is no exception. And, if these three examples are to be believed, I’d argue that partnerships can take a company from average…to superhuman. I’m definitely not alone in thinking that. For Chris Samila, VP of Partnerships, and … Continued
Knock, knock. Who’s there? Water. Water, who? Water you doing delivering unpersonalized experiences to your buyers? It’s the Revenue Era — where everything starts with a conversation! 🥁 Hey, it’s me, Elizabeth from Drift’s Podcast Network 👋 You may have heard my voice at the beginning and end of the first eight episodes of Conversation … Continued
I love a good success story. I mean, who doesn’t? As we all know, success rarely comes easy. But often, it’s the journey to success that’s actually the best part of the story. And, as the producer of Drift’s Podcast Network, I hear success stories all the time — be it around a career journey, … Continued