Editor’s note: This article was first published in VentureBeat here. Three years ago, Drift’s founders took a chance on me as the company’s first full-time marketing hire. Since then our marketing team has grown to 20+, and people from other startups sometimes come to me for advice on how to handle marketing in a young … Continued
Marketers have a tough gig today (Is it OK if I say that? Since I’m a marketer too?) But look. It’s true. It’s harder than ever to do marketing today because, let’s face it: no one actually wants to be marketed to (me included). But. I’ll let you in on a secret. There is one … Continued
I was lucky enough to speak to a room of 1,500+ marketers this February at Traffic & Conversion Summit. Last year I was there to listen, so I was pretty pumped to present. And I tried my best to bring the goods. The topic? How to use Conversational Marketing to give your business an … Continued
Editor’s Note: The following is an excerpt from our book This Won’t Scale. You can get your own copy of This Won’t Scale here. George writes most of our emails, but he’s not the only writer on the team. The way we write is an important part of our brand. That’s why every member of the … Continued
Every year SaaStr Annual brings together more than 10,000 SaaS execs, founders and VCs. And it’s typically one of the conferences I look forward to most. 2019 did not disappoint. While out in California, we met up with marketing thought leaders like Andy Raskin and Dan Rogers, Leela Srinivasan and Anthony Kennada, CMOs at … Continued
After all of the years I’ve spent working at tech companies, and all of the hours I’ve spent interviewing and talking to industry experts, and all of the books I’ve read, there’s only one thing I know absolutely for sure about marketing: It’s always changing. Some 2,500 years after the Greek philosopher Heraclitus first observed … Continued
For the past ~3-4 months, nearly every video I post on LinkedIn has been getting over 100,000 views within the first 7 days – and I know nothing about making videos (other than using my iPhone) and I have not spent a dollar on promotion. Beyond what I can measure from the actual video views, … Continued
Product marketing can be tough to define. Here’s a look at what product marketing actually does and where it might fit inside of your organization.
Editor’s Note: The following is an excerpt from our upcoming book This Won’t Scale. You can sign up to receive the book (yes, a real physical book) when it ships here. The best marketing channel that no one talks about is marketing internally to your team. At Drift we believe that marketing is everybody’s job … Continued
Every company has a blog and a podcast. Every company is making videos. Every company is spending money on AdWords, Facebook ads, and retargeting. And on top of that, there are hundreds (if not thousands) of competitors in every industry leaving more options for your potential customers than ever before. We live in a world … Continued
Editor’s Note: The following is an excerpt from our upcoming book This Won’t Scale. You can sign up to receive the book (yes, a real physical book) when it ships here. One of my responsibilities as the first marketing hire at Drift was to start building the brand. Unlike a lot of companies in the … Continued
On this week’s episode of Seeking Wisdom, DC and I discuss the importance of 1:1 meetings – what they are, why you and your team need them and the best 1:1 formats. But before we get into the weeds of how to hold an effective 1:1 meeting, I want to emphasize why they’re so … Continued