Dave Gerhardt
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Seeking Wisdom #127: DC’s Secret To Managing Your Career at a Hypergrowth Company
If you’re not growing at the same rate your company is, you can expect some problems. This means that if you work at a hypergrowth company, you’ve got to keep up your own individual growth. If you don’t, there’s a good chance you won’t be there for long. We’ll get to why that is in […]
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Coffee With a CMO: Marketo Chief Growth Officer Jill Rowley Says Your Best Sales People Aren’t In Your Building Right Now
Okay so, Jill Rowley is not a CMO, and we didn’t drink coffee during this interview. But Jill is an incredible and highly experienced sales and marketing leader, she was in town AND she’s a great storyteller so I thought we could break the rules and invite our first growth leader on the show. Jill […]
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New Seeking Wisdom: Books From DC’s Man Crush That Billionaires Idolize, The Rock-and-Roll Manager That’s A PR Genius & Other Books You Won’t Be Able To Put Down
Prior to working at Drift, I was the farthest thing from a “reader.” Not that I thought it was a waste of time or anything like. I just didn’t have the right perspective about learning. Then I met DC. There’s a quote from Charlie Munger that sums up how DC feels about books: “In my […]
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Coffee With a CMO: A Decade Of Marketing Lessons From Mike Volpe’s Last Hours As A CMO
The latest guest on Coffee With a CMO is no longer a CMO — but I promise we didn’t cheat. Mike Volpe is now the CEO of Lola, but he has a long history in marketing, and at the time of this recording, he still had a few hours left as CMO before he transitioned […]
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What A CEO of A Growth Stage Startup Does On Sabbatical
Taking a sabbatical, for most people, means kicking back and catching up on long-neglected TV shows. If you know anything about Drift co-founder David Cancel, though, you know he’s extremely intentional about everything—sabbaticals included. So it’s no surprise that when DC took his one-month sabbatical (at three years instead of the usual five), he learned […]
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Seeking Wisdom: Reading, Leadership Principles, and Drift Sabbaticals
ET is filling in on Seeking Wisdom for DC while he’s wrapping up his sabbatical. And oh, about that… On this episode, ET and I talked about the Drift Sabbatical program, why it’s three years vs. five, and how the company scales as the founders take more time off. We also talked about the Drift […]
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Coffee With a CMO: Why Former Eloqua & Forrester CMO, Brian Kardon, Loves Answering Sales Calls
Marketing automation is like electricity running through the walls: everybody’s got it. So what’s the next level? Brian Kardon is the CMO at Fuze and former CMO at Lattice Engines, Eloqua, and Forrester. He joined us in our Coffee With a CMO series to talk about the future of marketing, why tech isn’t as important […]
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What Social Media Engagement Can Teach You About Your Marketing Strategy
Facebook. Twitter. LinkedIn. Instagram. YouTube. What makes content on those channels effective? The answer is engagement. The more social media engagement a post gets, the more it gets shared. Comments (i.e., conversations), therefore, are a big deal. There’s a lesson to be learned here about your overall marketing strategy. You can find conversational marketing at […]
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Coffee With a CMO: Lessons From Tim Kopp, Scaling ExactTarget 10x Into a 400M Dollar Business
Trust me: you want to be on Tim Kopp’s coaching tree. Tim has learned to identify exactly what separates would-be marketing executives from those who wouldn’t make it. His time as a marketing leader for Procter & Gamble, Coca-Cola, ExactTarget, and now as a venture investor, has helped him train up a lot of marketers, […]
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Coffee With a CMO: Lessons From Joe Chernov On Micromanaging, Interviews, Bad Metrics and More
Sometimes, the interview format sucks. Some interviewers have their five questions they’re going to ask no matter how the guest responds. The second it’s answered, they go on to the next question. The real stuff is in the middle. That’s the whole point of Coffee With a CMO, our new CMO interview video/audio series. The […]
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The Best Performing Marketing Channel That No One Ever Talks About
It all started with a tweet from Tom Wentworth, the CMO at RapidMiner. Here’s what he said that caught my attention: In other words, if you don’t care about internal marketing, you may be missing a golden opportunity. Internal marketing is really important at Drift, but that’s not common for most companies. In general, I find […]
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The One Secret To Building A Brand You Need To Know For 2018
I’ve got some advice for you. It’s not new. It’s been around for decades — but it’s the key to building your brand. Here goes: Be real. Be authentic. Be human. Simple, right? Absolutely. But you’d be surprised how many brands are reluctant to be themselves. But here’s the thing — everything has been commoditized. […]
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