Dave Gerhardt
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21 of the Best CMOs to Follow on LinkedIn (If You Want to Grow Your Marketing Career)
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Marketers have a tough gig today (Is it OK if I say that? Since I’m a marketer too?) But look. It’s true. It’s harder than ever to do marketing today because, let’s face it: no one actually wants to be marketed to (me included). But. I’ll let you in on a secret. There is one […]
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15 Conversational Marketing Examples You Can Steal & Use On Your Website Right Now
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I was lucky enough to speak to a room of 1,500+ marketers this February at Traffic & Conversion Summit. Last year I was there to listen, so I was pretty pumped to present. And I tried my best to bring the goods. The topic? How to use Conversational Marketing to give your business an […]
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How & Why You Should Teach Every Marketer To Write For The Brand
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Editor’s Note: The following is an excerpt from our book This Won’t Scale. You can get your own copy of This Won’t Scale here. George writes most of our emails, but he’s not the only writer on the team. The way we write is an important part of our brand. That’s why every member of the […]
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SaaStr 2019 Recap (And No, I Didn’t Actually Get Arrested).
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Every year SaaStr Annual brings together more than 10,000 SaaS execs, founders and VCs. And it’s typically one of the conferences I look forward to most. 2019 did not disappoint. While out in California, we met up with marketing thought leaders like Andy Raskin and Dan Rogers, Leela Srinivasan and Anthony Kennada, CMOs at […]
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35 Marketing Leaders Share Their Breakthrough Ideas for Breathing New Life Into Your Marketing in 2019
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After all of the years I’ve spent working at tech companies, and all of the hours I’ve spent interviewing and talking to industry experts, and all of the books I’ve read, there’s only one thing I know absolutely for sure about marketing: It’s always changing. Some 2,500 years after the Greek philosopher Heraclitus first observed […]
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Here’s the Recipe I Use to Get 100,000+ Views on Every LinkedIn Video I Post
For the past ~3-4 months, nearly every video I post on LinkedIn has been getting over 100,000 views within the first 7 days – and I know nothing about making videos (other than using my iPhone) and I have not spent a dollar on promotion. Beyond what I can measure from the actual video views, […]
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Why It’s Time to Make Marketing Everyone’s Job
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Editor’s Note: The following is an excerpt from our upcoming book This Won’t Scale. You can sign up to receive the book (yes, a real physical book) when it ships here. The best marketing channel that no one talks about is marketing internally to your team. At Drift we believe that marketing is everybody’s job […]
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Serious about growing your business in 2019? Building a brand is the single best investment you can make. Here’s why. (And how to get it done).
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Every company has a blog and a podcast. Every company is making videos. Every company is spending money on AdWords, Facebook ads, and retargeting. And on top of that, there are hundreds (if not thousands) of competitors in every industry leaving more options for your potential customers than ever before. We live in a world […]
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Why Betting on Brand Delivers More Long-term Value Than All Those Growth Hacks Combined
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Editor’s Note: The following is an excerpt from our upcoming book This Won’t Scale. You can sign up to receive the book (yes, a real physical book) when it ships here. One of my responsibilities as the first marketing hire at Drift was to start building the brand. Unlike a lot of companies in the […]
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How To Actually Make 1:1 Meetings Valuable and Win More Time Back In Your Day
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On this week’s episode of Seeking Wisdom, DC and I discuss the importance of 1:1 meetings – what they are, why you and your team need them and the best 1:1 formats. But before we get into the weeds of how to hold an effective 1:1 meeting, I want to emphasize why they’re so […]
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Seeking Wisdom on Confirmation Bias: How Overcoming Preconceived Notions Helps Us Grow as Marketers & Managers
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On Seeking Wisdom this week DC and I chatted about confirmation bias – what it is, why it matters, how it hurts us and, most importantly, what to do about it. But first, let’s level set on a definition. Confirmation bias occurs when we only legitimize the facts that support our own views. Think of […]
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Every Marketing Leader Asks These 3 Questions About Conversational Marketing (Here Are Our Answers)
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One of the many upsides of doing HYPERGROWTH on the East and West coasts? Meeting marketers from all over the country (and world). And getting their feedback. I kept hearing the same thing over and over again. They love Drift, they want to use Drift, but they don’t know where to get started. So, I’m […]
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