Editor’s note: This article was first published in VentureBeat here. Three years ago, Drift’s founders took a chance on me as the company’s first full-time marketing hire. Since then our marketing team has grown to 20+, and people from other startups sometimes come to me for advice on how to handle marketing in a young … Continued
Marketers have a tough gig today (Is it OK if I say that? Since I’m a marketer too?) But look. It’s true. It’s harder than ever to do marketing today because, let’s face it: no one actually wants to be marketed to (me included). But. I’ll let you in on a secret. There is one … Continued
Every year SaaStr Annual brings together more than 10,000 SaaS execs, founders and VCs. And it’s typically one of the conferences I look forward to most. 2019 did not disappoint. While out in California, we met up with marketing thought leaders like Andy Raskin and Dan Rogers, Leela Srinivasan and Anthony Kennada, CMOs at … Continued
After all of the years I’ve spent working at tech companies, and all of the hours I’ve spent interviewing and talking to industry experts, and all of the books I’ve read, there’s only one thing I know absolutely for sure about marketing: It’s always changing. Some 2,500 years after the Greek philosopher Heraclitus first observed … Continued
For the past ~3-4 months, nearly every video I post on LinkedIn has been getting over 100,000 views within the first 7 days – and I know nothing about making videos (other than using my iPhone) and I have not spent a dollar on promotion. Beyond what I can measure from the actual video views, … Continued
Editor’s Note: The following is an excerpt from our upcoming book This Won’t Scale. You can sign up to receive the book (yes, a real physical book) when it ships here. The best marketing channel that no one talks about is marketing internally to your team. At Drift we believe that marketing is everybody’s job … Continued
Every company has a blog and a podcast. Every company is making videos. Every company is spending money on AdWords, Facebook ads, and retargeting. And on top of that, there are hundreds (if not thousands) of competitors in every industry leaving more options for your potential customers than ever before. We live in a world … Continued
On this week’s episode of Seeking Wisdom, DC and I discuss the importance of 1:1 meetings – what they are, why you and your team need them and the best 1:1 formats. But before we get into the weeds of how to hold an effective 1:1 meeting, I want to emphasize why they’re so … Continued
On Seeking Wisdom this week DC and I chatted about confirmation bias – what it is, why it matters, how it hurts us and, most importantly, what to do about it. But first, let’s level set on a definition. Confirmation bias occurs when we only legitimize the facts that support our own views. Think of … Continued
One of the many upsides of doing HYPERGROWTH on the East and West coasts? Meeting marketers from all over the country (and world). And getting their feedback. I kept hearing the same thing over and over again. They love Drift, they want to use Drift, but they don’t know where to get started. So, I’m … Continued
Before I met DC, I’d read maybe 10 books my whole life. Then DC told me to read like my life (or at least my career) depended on it. Now I’ve read over 100 in just two years at Drift. Why? Because reading is the difference between mediocrity and success. You can follow the greats … Continued
This listener of Seeking Wisdom was going to miss HYPERGROWTH in Boston, and DC couldn’t take it. Kathryn Ducey is an entrepreneur and an avid listener to our Seeking Wisdom podcast. She casually mentioned on social media she couldn’t make it to HYPERGROWTH. So DC flew her out to Boston. She ran into flight issues, … Continued