Dave Gerhardt
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Why It’s Time to Make Marketing Everyone’s Job
Editor’s Note: The following is an excerpt from our upcoming book This Won’t Scale. You can sign up to receive the book (yes, a real physical book) when it ships here. The best marketing channel that no one talks about is marketing internally to your team. At Drift we believe that marketing is everybody’s job […]
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Serious about growing your business in 2019? Building a brand is the single best investment you can make. Here’s why. (And how to get it done).
Every company has a blog and a podcast. Every company is making videos. Every company is spending money on AdWords, Facebook ads, and retargeting. And on top of that, there are hundreds (if not thousands) of competitors in every industry leaving more options for your potential customers than ever before. We live in a world […]
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Why Betting on Brand Delivers More Long-term Value Than All Those Growth Hacks Combined
Editor’s Note: The following is an excerpt from our upcoming book This Won’t Scale. You can sign up to receive the book (yes, a real physical book) when it ships here. One of my responsibilities as the first marketing hire at Drift was to start building the brand. Unlike a lot of companies in the […]
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How To Actually Make 1:1 Meetings Valuable and Win More Time Back In Your Day
On this week’s episode of Seeking Wisdom, DC and I discuss the importance of 1:1 meetings – what they are, why you and your team need them and the best 1:1 formats. But before we get into the weeds of how to hold an effective 1:1 meeting, I want to emphasize why they’re so […]
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Seeking Wisdom on Confirmation Bias: How Overcoming Preconceived Notions Helps Us Grow as Marketers & Managers
On Seeking Wisdom this week DC and I chatted about confirmation bias – what it is, why it matters, how it hurts us and, most importantly, what to do about it. But first, let’s level set on a definition. Confirmation bias occurs when we only legitimize the facts that support our own views. Think of […]
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Every Marketing Leader Asks These 3 Questions About Conversational Marketing (Here Are Our Answers)
One of the many upsides of doing HYPERGROWTH on the East and West coasts? Meeting marketers from all over the country (and world). And getting their feedback. I kept hearing the same thing over and over again. They love Drift, they want to use Drift, but they don’t know where to get started. So, I’m […]
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3 Simple Tips To Help You Read More Books (Even If You Don’t Like Reading)
Before I met DC, I’d read maybe 10 books my whole life. Then DC told me to read like my life (or at least my career) depended on it. Now I’ve read over 100 in just two years at Drift. Why? Because reading is the difference between mediocrity and success. You can follow the greats […]
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Everything You Missed at HYPERGROWTH East in One 30-Minute Episode of Seeking Wisdom
This listener of Seeking Wisdom was going to miss HYPERGROWTH in Boston, and DC couldn’t take it. Kathryn Ducey is an entrepreneur and an avid listener to our Seeking Wisdom podcast. She casually mentioned on social media she couldn’t make it to HYPERGROWTH. So DC flew her out to Boston. She ran into flight issues, […]
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Why Every Marketer Should Have a Swipe File
Keeping a swipe file has been a game-changer for me. It helps me come up with ideas and find patterns between those ideas. If you don’t have a swipe file, you should definitely consider it. Here’s why. Why Marketers Should Take a Page Out of Old Ad Agency Books Click Here To Tweet This Quote […]
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Seeking Wisdom #127: DC’s Secret To Managing Your Career at a Hypergrowth Company
If you’re not growing at the same rate your company is, you can expect some problems. This means that if you work at a hypergrowth company, you’ve got to keep up your own individual growth. If you don’t, there’s a good chance you won’t be there for long. We’ll get to why that is in […]
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Coffee With a CMO: Marketo Chief Growth Officer Jill Rowley Says Your Best Sales People Aren’t In Your Building Right Now
Okay so, Jill Rowley is not a CMO, and we didn’t drink coffee during this interview. But Jill is an incredible and highly experienced sales and marketing leader, she was in town AND she’s a great storyteller so I thought we could break the rules and invite our first growth leader on the show. Jill […]
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New Seeking Wisdom: Books From DC’s Man Crush That Billionaires Idolize, The Rock-and-Roll Manager That’s A PR Genius & Other Books You Won’t Be Able To Put Down
Prior to working at Drift, I was the farthest thing from a “reader.” Not that I thought it was a waste of time or anything like. I just didn’t have the right perspective about learning. Then I met DC. There’s a quote from Charlie Munger that sums up how DC feels about books: “In my […]
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