Personalized advertising can make it easier for prospective customers to progress further down your sales funnel. When ads are specific to the target audience and their unique journey, people are more likely to take action. Most B2B buyers are already halfway through the buying process before they meet with a sales representative. This means that … Continued
Some B2B companies are driving major ROI with digital advertising. Do they know something you don’t? That’s why we asked reps from three B2B digital advertising powerhouses Mimi Rosenheim, Sr. Director of Digital Marketing at Demandbase; Mitchell Hanson, Director of Demand Generation at ZoomInfo; and Dan Frohnen, CMO at Sendoso – to give us the … Continued
I love a good marketing hack. But not everything can be solved with a simple hack. Yes, there are tweaks that can improve email opens, clicks, and response rates. But one great email does not a marketing strategy make. To create a high-converting email marketing program – one that delivers consistent results and engagement – … Continued
If you’re in sales, you probably spend A LOT of time on LinkedIn. There’s a good reason for that. LinkedIn is one of the best places to do research on your accounts and engage directly with key contacts on a platform they visit regularly. But the problem is you’re not the only salesperson messaging people … Continued
Webinars are BOOMING right now. And it’s not hard to see why. In-person events are cancelled for the foreseeable future and most of us are stuck at home. Just take a look at the Google Trends data for the search term ‘webinars’ ? Marketers are turning to webinars and virtual events to close lead gen … Continued
Creating a frictionless customer experience – from brand awareness to upsell and renewal – is no longer a nice-to-have. It’s a critical component of differentiated marketing. So if you work in demand generation like me, that means you’re likely spending a lot of time designing a great website experience, nurturing experience, sales experience, and more. … Continued
As marketers, we have access to more data than ever before. It’s too easy (and tempting ?) to get lost in everything you could be measuring about your marketing campaigns. That’s why we all distill our options down into a set of core metrics for forecasting, benchmarking, and tracking the performance of each channel. Email … Continued
For years, marketers have been using email as a bullhorn. They’ve been blasting out impersonal ads and promotions to anyone who will listen and cluttering up inboxes in the process. But here’s the thing about email… You checked yours this morning, right? And we’re guessing you’re probably going to check it again later today. Meanwhile, … Continued