Creating a frictionless customer experience – from brand awareness to upsell and renewal – is no longer a nice-to-have. It’s a critical component of differentiated marketing. So if you work in demand generation like me, that means you’re likely spending a lot of time designing a great website experience, nurturing experience, sales experience, and more. … Continued
As marketers, we have access to more data than ever before. It’s too easy (and tempting 🤓) to get lost in everything you could be measuring about your marketing campaigns. That’s why we all distill our options down into a set of core metrics for forecasting, benchmarking, and tracking the performance of each channel. Email … Continued
For years, marketers have been using email as a bullhorn. They’ve been blasting out impersonal ads and promotions to anyone who will listen and cluttering up inboxes in the process. But here’s the thing about email… You checked yours this morning, right? And we’re guessing you’re probably going to check it again later today. Meanwhile, … Continued