Author: Caitlin Seele

What is Targeted Marketing? Benefits, Strategies, and Examples

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What separates good marketers from great marketers? A sense of curiosity. The best marketers ask questions constantly. What would happen if we change this copy? What about sending our newsletter on a different day? Or how about trying a new channel altogether? But before getting into any talk about tactics or channels, the first question … Continued

Personalization: The Complete Guide

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Have you ever received an email that reads like this? 👇 Hi, [First Name], I see you work at [company name] as [title] and may be interested in learning more about our services. Can we set up a time to chat? If you have, then you know how unlikely it is that an email like … Continued

The Top 10 Marketing Trends You Need to Know for 2023

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We tend to think of trends as something that comes and goes. And while I won’t tell you you’re wrong for ignoring most fashion trends, when it comes to marketing…you should pay attention. Because the best marketing trends aren’t based on hype — they satisfy customer expectations, put new technology to work, and drive better … Continued

Use This Two-Pronged Content Strategy to Convert More Buyers

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Trying to find new and innovative ways to up your company’s content marketing game? Want to get more traction and conversions from the content you already have? Want to get sales closer to your buyers? Good news – you’re in the right place. As a senior digital marketing manager here at Drift, I own programs … Continued

How to Remove the Friction in Your B2B Digital Funnels to Deliver Highly-Personalized Advertising Experiences

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Personalized advertising can make it easier for prospective customers to progress further down your sales funnel. When ads are specific to the target audience and their unique journey, people are more likely to take action. Most B2B buyers are already halfway through the buying process before they meet with a sales representative. This means that … Continued

What the Best B2B Digital Advertisers Know That You Don’t

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Some B2B companies are driving major ROI with digital advertising. Do they know something you don’t? That’s why we asked reps from three B2B digital advertising powerhouses Mimi Rosenheim, Sr. Director of Digital Marketing at Demandbase; Mitchell Hanson, Director of Demand Generation at ZoomInfo; and Dan Frohnen, CMO at Sendoso – to give us the … Continued

5 Steps to Creating a High-Converting Email Marketing Program

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I love a good marketing hack. But not everything can be solved with a simple hack. Yes, there are tweaks that can improve email opens, clicks, and response rates. But one great email does not a marketing strategy make. To create a high-converting email marketing program – one that delivers consistent results and engagement – … Continued

Here’s How to Turn Your Webinars into Pipeline

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Webinars are BOOMING right now. And it’s not hard to see why. In-person events are cancelled for the foreseeable future and most of us are stuck at home. Just take a look at the Google Trends data for the search term ‘webinars’ ? Marketers are turning to webinars and virtual events to close lead gen … Continued

Send Smarter Emails. Introducing Drift Email – For Marketers Who Want to Drive Real Results.

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Creating a frictionless customer experience – from brand awareness to upsell and renewal – is no longer a nice-to-have. It’s a critical component of differentiated marketing. So if you work in demand generation like me, that means you’re likely spending a lot of time designing a great website experience, nurturing experience, sales experience, and more. … Continued