I love a good marketing hack. But not everything can be solved with a simple hack. Yes, there are tweaks that can improve email opens, clicks, and response rates. But one great email does not a marketing strategy make. To create a high-converting email marketing program – one that delivers consistent results and engagement – … Continued
If you’re in sales, you probably spend A LOT of time on LinkedIn. There’s a good reason for that. LinkedIn is one of the best places to do research on your accounts and engage directly with key contacts on a platform they visit regularly. But the problem is you’re not the only salesperson messaging people … Continued
Webinars are BOOMING right now. And it’s not hard to see why. In-person events are cancelled for the foreseeable future and most of us are stuck at home. Just take a look at the Google Trends data for the search term ‘webinars’ 👇 Marketers are turning to webinars and virtual events to close lead gen … Continued
Creating a frictionless customer experience – from brand awareness to upsell and renewal – is no longer a nice-to-have. It’s a critical component of differentiated marketing. So if you work in demand generation like me, that means you’re likely spending a lot of time designing a great website experience, nurturing experience, sales experience, and more. … Continued
As marketers, we have access to more data than ever before. It’s too easy (and tempting 🤓) to get lost in everything you could be measuring about your marketing campaigns. That’s why we all distill our options down into a set of core metrics for forecasting, benchmarking, and tracking the performance of each channel. Email … Continued
For years, marketers have been using email as a bullhorn. They’ve been blasting out impersonal ads and promotions to anyone who will listen and cluttering up inboxes in the process. But here’s the thing about email… You checked yours this morning, right? And we’re guessing you’re probably going to check it again later today. Meanwhile, … Continued