ChatGPT has taken the world by storm. Across the globe, businesses, schools, and governments are leveraging the benefits of large language models (LLM) like ChatGPT while grappling with how they will fundamentally redefine entire sectors of our economy — education, research and development, publishing, and more. At Drift, we’re no different. As a leader and … Continued
Just when we thought 2022 couldn’t bring us any more surprises, a new artificial intelligence (AI) software rocked nearly the entire tech world. ChatGPT, an AI bot developed by OpenAI, launched November 30. Its unique ability to answer questions, write code, and even compose poems has raised a lot of questions in the software space: … Continued
The landscape of B2B marketing and sales is always changing, but every once in a while it experiences a kind of evolutionary leap. COVID-19 was the catalyst for one such leap. The pandemic forced companies to accelerate their digital transformation. In the face of unprecedented obstacles, GTM teams have had to quickly find innovative ways … Continued
Today, people want immediacy. Nearly half of buyers expect a chatbot or live chat response within five seconds (and one-third of customers had the same standard for phone and video). But businesses have faced significant challenges delivering on these expectations. Most notably, an over-reliance on form-based lead qualification, inbound phone calls, or rudimentary chat tools … Continued
Can the risk-averse financial services industry — where security, reliability, and the human touch are prized — embrace digital transformation? State Street Global Advisors (SSGA) is up for the challenge. Financial services have traditionally relied on in-person interactions to sell their services for decades (centuries even). But today’s clients want the power to research products, … Continued
Product marketing can be tough to define. Here’s a look at what product marketing actually does and where it might fit inside of your organization.
I’ll come right out and say it: It drives me crazy when I have to fill out a form to get access to a customer story, submit a form to support, or jump through hoops to get a real answer to my question. I want to call the shots. Turns out I’m not alone. As … Continued
I think we can all agree: With the right track and at the right volume, on-hold music can be pleasant. For the first 15 seconds, that is. But after minutes (and, in the worst-case scenario, hours) of waiting, that tinny sound could drive anyone insane. And don’t even get me started on those “Thanks for … Continued
Over the last quarter, we’ve spent a lot of time trying to understand our customers’ day-to-day habits and make meaningful updates to improve the Drift experience. A couple of the things we zeroed in on? Now you can seamlessly integrate Drift into your help center workflow and have more control over who on your team … Continued
Product Marketing and Product Management. Ever wonder about the difference between the two roles? Check out this infographic.
Over the course of the pandemic, businesses have grown to rely on marketing to stand out from the crowd. That’s especially true for the financial services industry where, in 2020, digital ad spend increased by 9.7%, making up 14.6% of the total digital ad spend in the US. A robust marketing strategy is critical to … Continued
It’s a beautiful, sunny, crisp, fall day here in Boston. Change is in the air 🍂 If you’ve logged into Drift lately, you’ve probably noticed some sleek new changes. Check out what’s changed: A New Look and Feel The leaves are changing color and so is Drift’s platform. Guided by feedback from customers, we’ve remodeled … Continued