Author: Adrian Cohn

How Smartling Tripled Inbound MQLs in 60 Days with Drift

By

Language translation is a service that people don’t think about until they actually need it. So my job – as Director of Brand Strategy and Communications at Smartling – is to build a category and identity that causes people to think differently about how translation impacts global commerce. A little about us: we’re a language … Continued

5 Things B2B Companies Can Do To Humanize Their Brand

By

When we think of culture branding, it’s typically in reference to consumer brands such as Nike and Starbucks. These companies don’t just represent a product or a service. They represent a lifestyle that is culturally relevant to their respective audiences. Here’s the good news: B2Bs can also appeal to our emotional curiosities and culturally relevant … Continued