Picture this: It’s dinner time, and a hungry couple (let’s call them Jerome and Kayla) want to get take out. They go back and forth but can’t agree. Jerome wants pizza and Kayla isn’t budging on Thai. They waste lots of time arguing when they both actually want the same thing — food.
Sound like anyone you know?
Marketing and sales are a lot like Jerome and Kayla — these two teams have been at odds for far too long. Marketing wants leads, sales wants meetings. But they waste time on their separate agendas when they’re both just hungry for the same thing — revenue and hitting their quotas.
Listen, alignment doesn’t have to just be a pipe dream. It can be a dream for your pipeline.
It’s time to stop the bickering once and for all, and bring your marketing and sales teams together. Food analogies aside, proper alignment can help your teams work more efficiently together, engage the right buyers, and accelerate revenue, faster. And at our next virtual event you’ll get the blueprint for how to do it.
Sarah Robb O’Hagan
Legendary Business Leader, CEO of EXOS, and Author
CMO at Drift
Head of HRBP & DEI at Drift
CMO at 6sense
SVP of Sales at 6sense
Former Director, Executive Recruiting at Google
WNBA & Olympic Gold Champion and Former Co-Owner of the LA Sparks
CPO at Drift
VP, Product Management at Drift
Head of Revenue Marketing at Asana
Head of AMER Enterprise Sales at Asana
VP Enterprise Sales at Outreach
The Secret to Building Over Half a Billion Dollars in Pipeline
Building High-Performance Teams at High-Performance Brands
We’re Putting Marketing and Sales Leaders in the Hot Seat
How to Keep People Together When We’ve Never Been Further Apart
Session #5 | Marketing Track
3+ Years of Partnership. 3 Big Lessons on Accelerating Pipeline.Session #5 | Sales Track
Engagement and Intelligence: The Key to Unlocking Predictable, Efficient Growth
Session #6 | Drift Solutions: Prospecting
Improve Rep Efficiency by up to 50% with Drift for ProspectingSession #6 | Drift Solutions: ABM
Increase Conversion Rates by up to 100% with Drift for ABM
Fireside Q&A with Basketball Superstar Lisa Leslie
Feeling the Love from Past RevGrowth Speakers
Some people put on events, others create experiences you'll never forget- Drift is one of those!!!”
I want to thank everyone at Drift for inviting me – to be able to share my story and to reflect on what I’ve learned.”
Thanks to #RevGrowth and Drift for the lovely top billing next to Nick Tran (Head of Global Marketing) at TikTok and Lindsay Peoples Wagner (EIC) at TeenVogue.”
Always a pleasure speaking for Drift. I had a blast at RevGrowth Digital Advertising, thanks for having me back!”
RevGrowth 2021 at a Glance
Leaders from Amazon, Uber, TikTok, and more.
Everything you need to know to succeed in this new landscape.
Connect and network with your marketing and sales peers.
Lessons to help you optimize every single interaction for a digital-first world.
Here’s what RevGrowth attendees have to say
Connect with Success atRevGrowth Virtual Summit
Join the FREE Virtual Event on December 02, 2021 at 12pm ET | 9am PT.