Everything Starts with a Conversation
Behind every million dollar deal, every opportunity, every renewal, every partnership — is a conversation.
And at FLASH, we connected the dots for marketing, sales, and customer teams to help you create hyper-personalized experiences that grow revenue.
We took a deep dive into our newest products, learned from industry trailblazers, and heard real-world examples from Drift customers.
We also raised the bar on the agenda, adding more opportunities to learn from top leaders and snag actionable takeaways to share with your team.
No need to worry if you didn’t make it on April 13th, we’ve bundled the whole experience to share with you on demand. Keep the conversation going and let us know your favorite highlights on social with #FLASHVirtual.
Amy Jo Martin
Renegades Write the Rules
Did you know that humanizing your brand is the secret sauce to not only hooking buyers but also turning them into brand advocates?
That’s because humans are more likely to connect with you over your logo or brand colors.
It’s also why Amy Jo Martin, the founder and CEO of Renegade Global, has spent her career helping organizations and celebrities transform their brand strategies.
Join her session to hear her tried-and-true formula for creating a human-driven, revenue-generating impact on your business through your digital footprint. You’ll learn how to:
- Build more human-to-human connections with your community
- Turn ideas and “Why Not Now?” moments into action
- Create experiences that deliver results and turn prospects into brand advocates
No matter where you are in your business journey, you’ll learn something new to help you create a brand that truly resonates with your audience.
Conversion Nirvana: How Drift Uses Intellimize to Convert More Traffic into Revenue
First impressions matter, which is why your website is so important to your overall marketing strategy. Join Tracy Sestili, VP of Marketing at Intellimize, in an interview with Drift’s VP of Revenue Marketing, Justin Keller, to learn how Drift uses Intellimize to engage with potential customers at every stage of the buyer’s journey. You’ll hear how Drift customizes visitors’ experiences and delivers the most relevant information to encourage them to take action.
Drift Conversation Cloud
Business has changed. Today, customers, not businesses, have the power. They prefer to engage online – and expect great experiences across all digital channels. To keep up, companies must connect with their customers online, in a relevant way, at every step of their journey. Join Drift’s Chief Product Officer, Leo Tenenblat, to learn how Drift Conversation Cloud helps businesses make this transition.
3 Ways to Unlock Your Brand's Potential in a Digital-First World
Unique Gifting and Personalization to Develop Deeper Human Connections
Marketing teams are always on the hunt looking for new strategies to boost engagement with buyers and customers. In our digitally-saturated world, it’s more important than ever to include highly personalized touch points and engagement with help from sales.
Join this session to learn how to:
- Increase marketing and sales alignment
- Use new technology to deepen relationships with prospects and customers
- Generate revenue through the power of direct mail and personalization
Tapping into the Ultimate Team Experience to Drive Results
One of the biggest secrets to giving buyers the experiences they crave is making sure that your marketing, sales, and service teams are on the same page. But collaboration can be challenging in today’s digital environment.
In this session, best-selling author Sally Hogshead shares insights into what makes a brand stand out in customers’ minds, starting with your team. You’ll learn how to:
- Own your unique strengths and set yourself apart from the competition
- Foster collaboration and alignment across your team (and different personalities)
- Empower your team to think differently to create experiences that surprise and delight
Your team is the key to meeting – and surpassing – customers’ expectations. Isn’t it time you gave your customers what they’ve been asking for?