So, You Think You Can ABM?

Hosted by Drift’s Senior Manager of ABM, Stefanie Neer, and Demandbase’s ABX Expert, Stephanie McArthur, “So, You Think You Can ABM?” empowers you to elevate your marketing game. They dive deep into the world of Account-Based Marketing (ABM), a strategy that’s not just revolutionizing marketing – it’s redefining success.

Key Takeaways:

  • Prioritize personalization and sales-marketing alignment
  • Align your marketing and sales teams strategically around key accounts
  • Measure success with data-driven metrics


Want to learn even more? Watch on-demand now.


Stefanie Neer

Senior Manager of ABM at Drift

Stephanie McArthur

ABM Expert at Demandbase

So, You Think You Can ABM?