96% of all sales and marketing professionals agree that a strong relationship with key stakeholders plays a major role in the outcome of a sale.
Which isn’t surprising. Before anyone makes a final purchase they want to know and trust who they’re buying from.
But there’s so much more to creating these relationships than just building rapport at the beginning of the sales call.
It spans the entire buying process from researching your brand, interacting with your content, booking a demo, etc.
So, we’re bringing together the VP of Marketing at Drift, Dave Gerhardt, and the VP of Marketing at Sigstr, Justin Keller, to walk you through how to build, measure and apply authentic relationships.