96% of all sales and marketing professionals agree that a strong relationship with key stakeholders plays a major role in the outcome of a sale.
Which isn’t surprising. Before anyone makes a final purchase they want to know and trust who they’re buying from.
But there’s so much more to creating these relationships than just building rapport at the beginning of the sales call.
It spans the entire buying process from researching your brand, interacting with your content, booking a demo, etc.
So, we’re bringing together the VP of Marketing at Drift, Dave Gerhardt, and the VP of Marketing at Sigstr, Justin Keller, to walk you through how to build, measure and apply authentic relationships.
Dave is the VP of Marketing at Drift and host of the Seeking Wisdom. He has spent the last 7 years working and learning at SaaS marketing companies, including HubSpot and Constant Contact. Dave lives for creating new categories, launching products, building an audience and getting the right people to pay attention.
Justin is a bold, data-driven marketer with 13+ years of leadership experience in digital media and B2B marketing. As VP of Marketing at Sigstr, Justin leads all areas of marketing, including brand, demand generation, and overall strategy. He frequently contributes to leading B2B Marketing blogs and publications, and has made appearances on the #FlipMyFunnel and Inbound Success podcasts.