Your buyer experience shouldn’t start when your prospective buyer arrives on your site. And it shouldn’t end once that buyer, you know, buys.
The buying experience needs to be an all-encompassing, personalized journey for each buyer that starts the moment they interact with your brand for the first time and continues long after the ink on their contract is dry.
And to show you how to create this complete lifecycle experience, we’ve enlisted the help of Front to show you:
Molly Clarke is the Head of Digital Marketing at Drift. Molly joined Drift in January of this year and oversees paid acquisition strategies and digital experiences.
Enlin Chua has been with Front for nearly 4 years as a Strategic Account Manager where she’s responsible for the health and success of Front’s top customers and partners. Prior to Front, Enlin spent 3 years at Linkedin as a Senior Business Consultant where she oversaw some of Linkedin’s highest value clients and supported their business needs.
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