Optimize Your Marketing Spend with First-Party Data

On average, 2% of people who visit a website from a marketing campaign convert to a lead.

2% of all that time, money, and effort, potentially turns into revenue.

But there’s a way to do better – by harnessing the power of data and personalization.

Join Drift’s digital marketing experts, Caitlin Seele and Jen Lo, as they discuss how to read your website data and create personalized experiences that will have you seeing higher ROI on your marketing spend.

Specifically, they’ll cover:

  • How to leverage first-party data to learn who’s on your website, what they’re doing, and what they’re looking for
  • How to turn those insights into action through personalized web experiences
  • How data and personalization can help your marketing team better prioritize and optimize its campaign spend


Caitlin Seele

Head of Digital Marketing

Jen Lo

Campaign Operations and Technology Manager

Optimize Your Marketing Spend with First-Party Data