How to Drive Online Conversions with Offline Engagements

Watch the Recording

You’ve done everything right.

You put in so much time and effort to build an authentic relationship with a top prospect. Maybe you even sent a super thoughtful, personalized gift to their office so that you really stand out from the crowd.

And yet they still remain just a prospect.

It’s a harsh reality of B2B marketing…great offline relationships don’t automatically show up on the bottom line.

Well we can’t bear to see all your hard work go to waste. So join the Global Marketing Manager at Sendoso, Sruthi Kumar, and our own Gar Smyth as they help you bridge the gap between offline engagement and online conversion.

Give them just one hour of your time and you’ll get the knowhow you need to transform those relationships into revenue.

About the Presenters

Gar Smyth
Enterprise Marketing @ Drift

Gar Smyth leads Enterprise Marketing at Drift. He helps B2B marketing and sales teams transform their pipeline building efforts. He’s built and led global demand generation, field marketing and SDR teams in startups and large enterprises over the past 15 years. Prior to Drift, he led demand generation, field marketing and channel marketing at Carbon Black which had a successful IPO in May 2018. Gar lives in the Boston area.

Sruthi Kumar
Global Marketing Manager @ Sendoso

Sruthi Kumar is the Global Marketing Manager at Sendoso, the leading solution for creating extraordinary touchpoints across the customer and employee lifecycle. As the first marketing hire, she built the company’s marketing program from the ground up and often shares her insights as a speaker on webinars and at events. She is passionate about good content, best practices, and enabling her team to be successful. Previous to Sendoso, Sruthi worked at Numerify, [24]7.ai, and Certain.

Want to learn how the 50,000+ businesses are using Drift?

Get A Demo