Drift Workshop: Accelerate Qualified Buyers to Sales with Fastlane

80% of buyers won’t fill out a form. That’s because more than half will get lost in nurture and never hear from sales. If they do hear back, it’s often too little too late.

Luckily, with Drift Fastlane, qualified buyers can chat with sales instantly – or book a future meeting – without ever leaving the website.

Are you ready to unite sales and marketing with Fastlane?

Join us for an exclusive workshop on July 29th at 10 am PT, 1 pm ET to learn how Drift Fastlane can make your forms conversational, and accelerate buyers through your funnel. Allison Winkle, Marketing Programs Manager at Jobvite, and Tim Ozmina, Senior Conversion Marketing Manager at Drift, will show you how you can set up your first Fastlane bot and share other Drift marketing best practices.

Fastlane Agenda:

  • #1 Why Fastlane? What drove Jobvite to create and deploy its first Fastlane playbook
  • #2 How to set up Fastlane: How teams worked together to launch Fastlane and get buy-in from sales
  • #3 How to measure success: Metrics to measure and report on the success


Timothy Ozmina

Sr. Conversion Marketing Manager @ Drift

Allison Winkle

Marketing Programs Manager @ Jobvite

Drift Workshop: Accelerate Qualified Buyers to Sales with Fastlane