For years, marketers claimed that personalization was the “future of customer experience.”
Well, that future is here….and it’s not pretty.
A recent study from Drift found that 53% of buyers are frustrated by the number of irrelevant ads and emails they get from B2B companies.
And they’re not the only ones feeling the pain. Companies are missing out too. According to McKinsey, personalization can deliver eight to 10 times the ROI on marketing spend and grow revenue and retention by up to 10-30%.
Marketers, it’s time to stop leaving money on the table and start creating better experiences for buyers and customers. The good news is, we’re here to help.
On January 20th, Drift’s Mark Kilens and CustomerGauge’s Cary Self are sharing the tactical steps and best practices you need to deliver personalized digital experiences (at scale) throughout the entire customer lifecycle – plus competitive benchmarks to measure your success.
In this webinar, you’ll learn:
- #1 How to build, measure, and scale digital experiences (without breaking the bank)
- #2 Best practices for measuring the ROI of personalization and the impact of customer experience on revenue
- #3 Personalization plays we love and that you should swipe
