Is my CRM connected? Are these conversion rates good? What does success even look like?
👆 These are the questions customers ask themselves as they implement and optimize Drift.
So, to help you get the answers to these questions and many more, we’re bringing together Sean Lane, Director of Operations at Drift, and Dandrew Cruda, Senior Marketing Manager, Demand Generation at Snowflake.
Together, Sean and Dandrew will show you just how powerful your data can be, where to find it, and how to use it to communicate the impact of your work with Drift and conversational marketing.
Sean Lane is the Director of Operations at Drift where he oversees the company’s Go-to-Market Operations across the customer journey, ranging from Marketing and Sales to Customer Success Ops. You can also find Sean on his podcast, “Operations”, where he goes under the hood of companies in Hypergrowth with some of the leading operators from companies like Salesforce, Amazon, Okta, and more.
Dandrew Cruda is a Bay Area native who enjoys playing & watching basketball, snowboarding, eating tons of great food and practicing photography as a hobby. He is also a passionate marketer who strives to optimize the relationship between marketing and sales teams. He is a true believer that success only comes when marketing & sales are aligned, and when marketers wear the hats of part data scientists and part creative.
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