How Keap Grew Its Sales Pipeline by 50% in 50 Days With Drift Automation

Your customers are always waiting on you. They must follow the paths your marketing team creates (which usually means lots of forms and clicking). It wastes their time. They just want to talk to you. But you’ve made it so difficult.

And it’s not even your fault. Your marketing team is spending hours trying to fix this. Creating workflows and decision trees, making it a little bit easier on your buyers, but harder on your team.

Just imagine if you could put your best SDR on your website to chat with 100% of your website visitors. You can’t though! They are human. They need sleep and vacations and no — they can’t have dozens of conversations at once.

But with Drift Automation, you can.

Join Rob Stevenson, Product Growth Leader at Keap, and Maggie Crowley, Director of Product Management at Drift where they breakdown the exact blueprint Keap used to roll out Drift Automation where they saw:

  1. 50% increase in sales pipeline in first 50 days using it
  2. Moved 17 SDRs off chat and automated website chat qualification
  3. Converted 70% of leads from Qualification Bot into opportunities (compared to 7% for their PPC campaigns)
  4. Qualification Bot converted 28% of conversations into leads whereas their best SDR could only convert 21%.


Rob Stevenson

Product Growth Leader @ Keap
Maggie Crowley

Maggie Crowley

Director of Product @ Drift

How Keap Grew Its Sales Pipeline by 50% in 50 Days With Drift Automation