In three taps or less, you can hail a ride, stream a movie, and stock up on toothpaste — and you can have those items delivered in a few seconds to just under a day. Uber, Netflix, Amazon Prime, and others have redefined buyer expectations, where ‘Now’ has almost become too late.
And it’s not just consumer businesses that have been impacted, the rules have also been rewritten for B2B.
The previously held belief that first to market takes all, has now been replaced with first to buyer. Because as markets get even more saturated, and the difference between you and your competitors becomes razor thin, your competitive advantage will be how fast you can ultimately address the needs of your current and future customers.
Join us for this live webinar to learn how to build a customer-centric culture of ‘now’ that will allow you to set your team and business up for success.