Conversational Marketing 101: How to Optimize for Success

Watch the Recording

Conversational marketing and sales is transforming how businesses buy from other businesses. As you’re getting started with Drift you might be wondering, “What is Conversational Marketing and how do I implement it?” We’re here to teach you and guide you in the right direction early.

Join us for this live session to learn:

  1. The three elements of a quality conversation
  2. How to use Conversational Marketing to generate more leads and substantially grow your pipeline
  3. How to identify the right chatbots to use on your site

About the Presenters

Mark Kilens
VP of Content and Community @ Drift

Mark Kilens is VP of Content and Community at Drift where he leads the blogging, editorial, social, and events teams. Prior to joining Drift, he served as VP and founder of HubSpot Academy. As an enthusiastic former customer, Mark joined HubSpot in 2010 as an Inbound Marketing Consultant, where he spent two years working with thousands of HubSpot customers to scale their inbound strategy.

Colleen Koslosky
Content Marketer @ Drift

Colleen Koslosky is a Content Marketer that lives to create product content and training at Drift to help people master Conversational Marketing. Before being a Content Marketer, Colleen was a Customer Success Manager for a year at Drift where she served as the product and strategy expert for many customers.

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