How to Start Marketing And Selling Now With The Conversational Framework

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During this webinar, you’ll learn how to bring conversational marketing and sales to your business.

You’ll walk away knowing why modern buyers want conversations, what conversational marketing & sales means, and how to make it work for your business.

When’s it all said and done, you will know how to:

1. Adapt to changes in technology and buyer behaviors

2. Create more quality conversations with your buyers

3. Use the Conversational Framework: engage, understand, recommend

About the Presenters

Mark Kilens
VP of Content and Community, Drift

Mark Kilens leads content and community at Drift. His team teaches people how to transform how businesses buy from businesses with conversational marketing & sales. He previously was VP and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, and in doing so, has educated millions of people and created a best-in-class hub of marketing and sales education.

Adam Schoenfeld
VP of Strategy, Drift

Adam Schoenfeld is VP of Strategy at Drift where he works on strategy, product marketing, and studying the marketing tech industry. He has founded and led multiple marketing technology companies, including Siftrock which was acquired by Drift in 2018. Adam loves breakfast, golf, and talking about sales and marketing on LinkedIn.

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