How To Personalize Your B2B Buying Experience

(And Get Customers To Love You Like They Love Amazon, Netflix, and Spotify)

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Is your marketing sick? Symptoms may include: too many forms, unused content, and frustrated buyers.

The good news is the cure is simple: buyer enablement. Consumer platforms like Uber, Netflix, Spotify, and Amazon put the customer in the driver’s seat, giving them a personalized experience and all the information they need when they want it.

But the B2B buying experience is anything but frictionless. If we can pivot our marketing to operate more like these consumer brands, the result is an enabled buyer who’s ready to progress through your funnel.

Join Drift’s Mark Kilens and PathFactory’s Chris Vandermarel to learn how marketers can evolve their sales and marketing efforts to be more like Uber, Netflix, Spotify, and Amazon. You’ll learn how to use conversational marketing to engage your buyers at each stage of your funnel and understand what content they’re consuming when and how often.

Join us for this webinar and in one hour, you’ll learn:

  1. Why the current B2B buying process doesn’t work for your buyers
  2. How to create a personalized buying experience for each buyer
  3. How to personalize the buying experience

About the Presenters

Mark Kilens
VP of Content and Community, Drift

Mark Kilens leads content and community at Drift. His team teaches people how to transform how businesses buy from businesses with conversational marketing & sales. He previously was VP and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, and in doing so, has educated millions of people and created a best-in-class hub of marketing and sales education.

Chris Vandermarel
Director of Product Marketing, PathFactory

Chris Vandermarel is the Director of Product Marketing at PathFactory. In his role, Chris is often called upon to “go deep” in the marketing tech stack to help solve the tough real-world challenges that sales and marketing professionals face every day. If you’re the kind of marketer who obsesses over A/B tests, loves digging into the data to prove hypotheses, and believes that no idea is too “out there” to try (at least once), Chris is your new BFF.

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