Rolling out an ABM campaign doesn’t happen overnight.
We need to think through: target lists, how to reach them, where to reach them, what to say, etc.
And it seems that personalization in these campaigns is more of a “nice to have.”
But, personalization across the full ABM funnel is key to driving conversations and ultimately closed deals.
And this makes total sense because your target accounts are getting hit by so many marketing campaigns at once. So you need to stand out with highly personalized ABM campaigns that go beyond an ad with the companies name.
So, we’re bringing together the ABM experts to talk about how you can use true end-to-end personalization to maximize your ABM ROI.
Dave is the VP of Marketing at Drift and host of the Seeking Wisdom. He has spent the last 7 years working and learning at SaaS marketing companies, including HubSpot and Constant Contact. Dave lives for creating new categories, launching products, building an audience and getting the right people to pay attention.
Mimi is passionate about helping companies drive demand with engaging, user-centric programs. Her innate curiosity has led her to hold roles across marketing, including Web Strategy, Product Marketing, Demand Generation and Marketing Operations. Mimi has long been an advocate of ABM, having pioneered the strategy at Castlight Health. She now leads Demandbase’s Web Marketing and digital ABM efforts and manages a team of fun-loving B2B marketers.