Rolling out an ABM campaign doesn’t happen overnight.
We need to think through: target lists, how to reach them, where to reach them, what to say, etc.
And it seems that personalization in these campaigns is more of a “nice to have.”
But, personalization across the full ABM funnel is key to driving conversations and ultimately closed deals.
And this makes total sense because your target accounts are getting hit by so many marketing campaigns at once. So you need to stand out with highly personalized ABM campaigns that go beyond an ad with the companies name.
So, we’re bringing together the ABM experts to talk about how you can use true end-to-end personalization to maximize your ABM ROI.