3 Ways to Level Up Your Events Program in 2023

Over the past three years, the events world has been rocked to its core. We’ve constantly had to pivot on the fly and reevaluate what’s working and what’s not, as well as predict what may work.

So, three years later, what have we learned from the chaos? And how can we use these learnings to emerge stronger than ever?

Join Drift’s Demand Generation Manager, Ottavio Dattolo, and Event Marketing Manager, Sara Lieber, as they share their key learnings from producing Drift’s award winning virtual event The Go-To-Market Lab. Then, hear how they used those learnings to optimize their strategy for The Go-To-Market Lab: Chain Reaction.

You’ll hear:

  • How to leverage data insights to target and engage specific audiences for your event
  • Tips on how to create a virtual experience that beats Zoom fatigue
  • How to enable your sales teams to leverage events in both pre-sales and post-sales conversations


Ottavio Dattolo

Senior Global Demand Generation Manager

Sara Lieber

Senior Events Marketing Manager

3 Ways to Level Up Your Events Program in 2023