The Conversation Trends Report Readout

30+ Million Conversations Revealed: What to Know about the B2B Buyer in 2024

B2B buyers want individualized, streamlined website experiences. But don’t just take our word for it.

Join Drift’s VP of Marketing, Emily Singer, and Director of Product Marketing, Holly Xiao, as they dive into the insights gathered by analyzing over 30 million conversations that took place in Drift this year.

Over the course of this webinar, you’ll learn:

  • The most common topics brought up in Drift conversations in 2023
  • How to craft playbooks that will convert more of your buyers
  • Why AI is the key to meeting buyer expectations now and into the future

Watch the recording now.


Emily Singer

VP of Marketing, Drift
Holly Xiao Drift

Holly Xiao

Director of Product Marketing, Drift

The Conversation Trends Report Readout