Connie O’Brien, CMO at Tungsten Network, wanted to talk about one of our favorite topics: bots. Marketing automation in the age of robots to be exact. Bots are coming into all areas of life. We use Siri and Alexa all the time, and we encounter them on the web more and more. So, how are bots going to start playing more of a role in automating marketing? How can we use them to remove friction from the buying process?
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