Trust me: you want to be on Tim Kopp’s coaching tree.
Tim has learned to identify exactly what separates would-be marketing executives from those who wouldn’t make it. His time as a marketing leader for Procter & Gamble, Coca-Cola, ExactTarget, and now as a venture investor, has helped him train up a lot of marketers, many of which have gone on to be CMOs and VPs of Marketing themselves.
In the second episode of Coffee With a CMO, DG talked to Tim about the makeup of those would-be marketing executives, what he learned from scaling ExactTarget 10x, and how your hiring needs change as the company grows.
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