Go behind the scenes with this CMO interview of Joe Chernov (former VP of Marketing at HubSpot and current Chief Marketing Officer at InsightSquared).
Joe covers a lot of ground during his time with host Dave Gerhardt (also VP of Marketing at Drift). He starts off by explaining why “Joe, CMO” and “Joe, generic executive” are often in conflict with each other. Then goes on to cover topics like employee empowerment, interviewing as a skill and giving employees the right metrics to focus on.
He then goes on to talk about how metrics impact budget allocation, how to build an audience that’s an asset for lead generation down the road, how he sees the role of marketing in an organization, the role of content in an era of content overload, what’s driving him nuts in the marketing industry, and how he prioritizes family vs work.
If you’re a podcast fan – take this interview to go by tuning into the Seeking Wisdom #Marketing episode that features Joe.