When it comes to Conversational Marketing, there’s one thing most people often forget:
Copywriting.
If you don’t write a killer subject line, no one will read your email.
If you don’t write a killer headline, no one will read your blog post.
And the same thing is true for the bots on your website.
Drift’s VP of Marketing Dave Gerhardt breaks down how copywriting can help you start more conversations on your website right now.
