If you think marketing is a horrible but necessary evil, you're right. And outbound campaigns are the worst example of bad marketing – massive and not relevant for most people.
But it doesn't have to be that way.
For B2B SaaS, we can now tell who's in the market for a specific product. We can use third-party intent data and machine learning predictions to create delightful marketing – outbound messages that bring value to your prospects, or even better, delight. Learn how in this session.
Director of Product Marketing | Drift
Former Dir. of Consumer Marketing | Harvard Business Review
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