Join this session to learn how to scale multi-touch, highly personalized ABM programs end-to-end. Torrey will walk you step by step through how to build a 360-view of your target accounts, segment the best accounts, measure success and execute on personal, targeted sales outreach to your best accounts.
Torrey Dye
Director of Account-based Marketing | Terminus
Torrey Dye is the director of ABM at Terminus. He has over 14 years of B2B software experience and has previously worked with companies such as IBM, VersionOne, QASymphony, and Plutora. Torrey is focused on scaling account-based marketing programs to create more opportunities and increase pipeline velocity.
Start the conversation on Twitter and LinkedIn using #UNCONFERENCEbyDrift
