Ryan Deiss
The Before & After Grid: 20 Minutes To Boost Your Sales & Marketing Copy
Drift Insider course - Ryan deiss copywriting
Ryan Deiss

The Before & After Grid: 20 Minutes To Boost Your Sales & Marketing Copy

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Learn How To Write Irresistible Copy That Makes Dream Customers Leave The Competition (And Beat A Path To Your Door)

We all sell to different buyers in different industries. And they all have different pain points and use a different vocabulary (an engineer’s vocabulary is different than a salesperson’s, for example). But all those buyers have one thing in common: they are people. People like you and me all have feelings, emotions, and desires. And they all want to know what your product will do for them. Will it make them happier? More fulfilled? More successful? Will it make them more money? Get them a promotion? In this 20-minute Drift Insider video, DigitialMarketer.com co-founder & CEO Ryan Deiss shares his “Before and After Grid” — a dead simple copywriting strategy that will help you write irresistible copy that will have dream customers leaving your competitors and beating a path to your door (even if you don’t consider yourself a copywriter). Watch it and you’ll see why this might be the only copywriting framework you’ll ever need.

About the Instructor

Ryan Deiss, Co-Founder & CEO, Digital Marketer

Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John, and as a speaker he’s shared the stage with top business leaders and celebrities like William Shatner, Gary Vaynerchuk, Tim Ferris, Daymond John and Dave Ramsey. His company, DigitalMarketer, is the leading provider of digital marketing training and certification and its community has over 15,000 paid members, and over a half a million subscribers. For this Drift Insider video, we sat down with Ryan to get his famous “Before and After” copywriting framework, which is one of the most powerful copywriting techniques you can use to boost any sales email, landing page, product launch, and more (Drift VP of Marketing Dave Gerhardt now uses this all the time thanks to Ryan). All you need is 20 minutes and you’ll transform the way you write forever (even if you don’t think you’re a copywriter).

Ryan-Headshot deiss copywriting course for drift insider

Here’s What You’ll Learn In This 20 Minute Drift Insider Video

The Power Of Before & After
There’s the before state and the after state -- and if you can show your potential customers what life looks like before using your product and the difference after, everything gets easier. Ryan will get you to think about what people have, feel, and want out of your product, and how to use that to your advantage in sales & marketing.
Figure Out Exactly What Your Dream Customers Want
We all sell to different buyers in different industries. And each person has different goals, pain points, and they use different terms and language. But everyone has emotions, feelings, wants, and desires that you can tap into through copywriting. Ryan’s “Before and After” grid will show you exactly how to figure out what your dream customers want before they even come to your website.
How To Write Irresistible Copy
You’ll get some of the foundations of copywriting and storytelling that you can use every single day in sales emails, cold outreach, press releases, positioning statements, product marketing, product launches, blog articles, webinars, speaking decks, and more. Basically, you’ll be able to sell through your writing if you do this right.

Here Are The 5 Things Ryan Covers In This Lesson

01
What Do Customers Have?

Ryan will take you through a series of questions to uncover what customers might have before using your product and after.

02
What Do Customers Feel?

Ryan will show you the power of tapping into the emotional state and what customers feel before and after using your product.

03
The Average Day.

Ryan dives into how you can use the average day of a typical customer to your advantage in your sales & marketing copy.

04
The Power of Status.

Can your product give customers more status? Or elevate their status? Ryan will show you why status is one of the most important levers you have to use in your copywriting (and exactly how to do it).

05
Good vs. Evil.

There’s a superhero and a villain in everything if you can get creative. Ryan will help you unlock the good vs. evil part of your story (and show you how to use it to your advantage).

… plus more lessons that will help you get inside the mind of your dream customers so you can give them what they want and unlock the power of selling through copywriting.

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