NOW THAT’S WHAT I CALL MARKETING!
No one-hit-wonders. No duds. No skips. We’ve compiled our top tips, tricks, and marketing resources into your winning soundtrack.
PUMP UP THE PIPELINE
Everyone has their go-to tracks to get fired up and do work. For me it’s Jock Jams, Vol 1 from top to bottom, on repeat, turned up to 11. Tootsee Roll, anybody?
That’s why our Drift DJs are bringing you three compilations of can’t-miss content to fuel your marketing engine. Press play below.
NOW THAT’S WHAT I CALL AI
Cel-e-brate AI — come on! Don’t be scared, embrace everything AI has to offer — along with all the ins and outs of how to leverage it best — in this hit-laden playlist.
- AI for Humans
Demystifying AI for better sales and marketing outcomes
- 2022 State of Marketing and Sales AI Report
The latest AI industry trends and insights, feat. Marketing AI Institute
- AI Guide
The ABC’s of winning with AI
- Bonus Track: Getting Started With AI
How to start off on the right marketing foot with AI, feat. Zenefits
NOW THAT’S WHAT I CALL ABM
The perfect ABM strategy takes more than a sweet duet between marketing and sales. Check out this playlist for everything you need to personalize and win over your target accounts.
- ABM Playbook
The three Rs for measuring your ABM program’s success feat. 6sense + Qualtrics
- The Guide to Conversational ABM
5 steps for better alignment, buying experiences, and opportunities, feat. Demandbase
- The Art of ABM
Build a world-class ABM program
- Bonus Track: ABM Session from The GTM Lab: Chain Reaction
Laser-focus your ABM approach with existing resources, feat. Gong, Reachdesk + more
NOW THAT’S WHAT I CALL A CONVERSATION
Some of the greatest songs of all time are defined by their lyrics. The same holds true for what we say to our buyers and customers and how we say it to them. Check out this playlist for some certified-platinum conversational goodness.
- 10 Cold Email Templates Your SDRs Should Steal
Our top SDRs share their favorite email templates
- 2022 State of Conversations Report
The future of conversations for sales, marketing, and service, feat. Heinz Marketing
- Talking Points
Powerful sales and marketing insights from 32 million customer conversations
- Bonus Track: The Biggest Conversational Trends You Should Know About For 2023
Conversational findings, tips and predictions for the future, feat. Heinz Marketing
ENCORE ENCORE, WE WANT
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