Target Potential Buyers

What makes this a good chatbot?

Engage
When the site visitor clicks on "talk to an advisor" the chatbot appears. Keeping the site visitors' goal in mind, the hook gets right to the site visitor's needs and offers help.

Understand
The bot goes on to understand what type of help is needed and has options for varying levels of intent. 

Recommend
Finally, the bot routes in an advisor who can help.

To implement your own Contact Us 2.0 playbook, check out this help document. 

What makes this a good chatbot?

Engage
This bot hook acknowledges that the buyer has come to the site via an ad and offers to give them more information.

Understand
The bot goes on to understand how they’d like to learn more. For those ready for a meeting, the bot qualifies the site visitor. This bot has a great qualifying path - asking only a few questions and keeping it conversational.

Recommend
Finally, the bot drops a calendar for qualified site visitors. For those who may not be a great fit for Lessonly, the bot shares the typical contract price and shares a video with more information. If they are still interested, the bot drops a calendar.

What makes this a good chatbot?

Engage
The bot engages the website visitor by offering to pass over a PDF version of the content they are reading to their inbox.

Understand
In this playbook, the site visitor is engaging with a conversational landing page allowing them to both chat and read the content. The bot uses this context and understands what they’d like to do next. 

Recommend
Finally, the bot recommends a meeting or chatting for those with higher intent. The bot also offers a secondary CTA that allows the site visitor to poke around. 

What makes this a good chatbot?

Engage
The bot both provides information on what the conference is about and when it’s happening, while still gauging interest.

Understand
The bot understands that the visitor is trying to learn about a specific event and that could mean anything from agenda to tickets to registration.

Recommend
The bot recommends all possible actions to someone seeking out more information about the event and allowing them to buy tickets.

What makes this a good chatbot?

Engage
The bot acknowledges that this is not the visitor’s first site visit, which is important for a successful retargeting experience.

Understand
The bot understands that a repeat visitor might be further along in their buying journey than a first-time visitor and designs the conversation accordingly – by making it easier to chat with sales.

Recommend
The bot recommends the primary CTA of speaking to a sales team member, capitalizing on a repeat visitor's increasing interest. For those who are “just browsing” it lets them ask additional questions.

What makes this a good chatbot?

Engage
The bot knows the visitor (and knows it’s someone of high value) and lets them speak with a human right off the bat.

Understand
A target account should receive an experience that is more personalized and one that gives them a fast track to the sales team.

Recommend
The bot recommends setting up time with the sales team (while notifying the sales rep that their account is on the website). There is also a secondary CTA to keep learning more.

Check out this Drift Insider video to learn how to build your own target account bot.

What makes this a good chatbot?

Engage
The hook acknowledges problems that face the visitor’s industry (financial services) and offers to let them compare themselves with industry benchmarks to start a conversation. Offering a stat or tool or benchmarks can be a great way to break the ice.

Understand
The bot understands that a security score might be important in this particular industry and uses that to learn more about the site visitor.

Recommend
By understanding what’s important, the bot can offer clear CTAs like a customized report or the ability to speak with a human.

What makes this a good chatbot?

Engage
The bot acknowledges the site visitor’s intent and interest and offers to share more information.

Understand
The bot understands that, since this visitor was targeted via a paid ad, they are likely a good fit and offers CTAs accordingly.

Recommend
A visitor that’s a good fit for your solution should be able to quickly talk to a human, if they are so interested, while still offering plenty of backup CTAs like more education.

What makes this a good chatbot?

Engage
The bot acknowledges where the visitor came from (in this case, Google search results) and offers them a personalized experience based on that

Understand
The bot understands that if someone is searching for a company or solution, that indicates awareness and interest.

Recommend
The bot asks the visitor if they wouldn’t mind answering a question. But, in addition to that, the bot offers secondary CTAs that require less of the visitor. Such as speaking to sales or learning more.

What makes this a good chatbot?

Engage
The hook acknowledges the visitor’s problem and offers a solution to help alleviate it – speaking to an expert.

Understand
The bot understands where the site visitor is in the buying journey. Since they are starting to explore a solution specific to their industry, they are likely to have done some research already.

Recommend
Since the visitor has already done some research and is looking for more tailored solutions, the bot’s primary CTA is to set up some time with the sales team. For those who aren’t ready for a conversation yet, there are options to learn about more industries or continue browsing.

What makes this a good chatbot?

Engage
This bot engages the site visitor by offering a fast track to speak with an industry expert.

Understand
The bot goes on to understand what the site visitor is most interested in — focusing on the buyer’s challenges and needs.

Recommend
The conversation closes with a resource addressing the buyer’s specific needs and an opportunity for them to chat with the PTC team.

What makes this a good chatbot?

Engage
This bot engages the site visitor by hitting on a pain point they may be feeling and offering to help answer questions about the free trial.

Understand
The bot goes on to better understand the site visitor by asking what type of support they need.

Recommend
The bot then recommends support, a conversation with sales, or relevant content based on what the site visitor is interested in.

Learn how to build your own PQL bot in our Conversational Marketing Blueprint Workbook.

What makes this a good chatbot?

Engage
Using the Conversational Content playbook, Gong first engages the site visitor by offering a PDF of their sales template guide.

Understand
The bot then becomes a tour guide, understanding what the site visitor is interested in and presenting options for them to learn more. 

Recommend
After understanding the site visitor’s interests, the bot recommends either more content or a meeting with the Gong team. 

Learn more about how to use Conversational Landing pages in this blog, 4 ways to Convert Visitors into Buyers with Conversational Content.

What makes this a good chatbot?

Engage
The hook acknowledges the site visitor's interest in learning about graduate programs and engages the site visitor with the offer of finding the right graduate program for them. 

Understand
The bot goes on to tell the site visitor they will be asking a series of questions to determine if they are eligible for the offer outlined in the hook. It then asks relevant questions to the site visitor to determine the best recommendation.

Recommend
After determining eligibility for their offer, Wake Forest recommends a meeting with their team.  

Learn more about how to use Conversational Landing pages in this blog, 4 ways to Convert Visitors into Buyers with Conversational Content.