Right now, you’re pouring tons of time and money into campaigns to get the right people to your website. Your team spends days setting up a maze of landing pages, forms, and follow-up emails. It’s an endless series of hoops people have to jump through just so they can prove they’re qualified enough to schedule a demo, or register for a webinar, or to talk to someone later.
And that’s the problem—when someone is driven to your landing page, they don’t want to wait until LATER to connect with the right person. They want it NOW.
With Conversational Landing Pages, you can send potential customers from your campaigns directly into a conversation that personalizes their experience and puts them in touch with the right person. That means better conversion rates, a shorter sales cycle, more pipeline for your sales team, and ultimately, a better experience for your customers.
Here are some ideas on how to get started with Conversational Landing Pages.
Since Drift personalizes each conversation for your visitors, you don’t need to worry about creating dozens of landing page variations with different copy and creative for different personas. You can now test copy for different campaigns and segments without the headache of dealing with your CMS, code or design.
Add your logo and brand colors with a few clicks, select and customize a chatbot from our library, and start driving traffic. You’ll have a custom URL you can point any campaign or email to instantly.
Conversational Landing Pages can be used for just about anything, whether you’re growing your email list by sharing them on social or driving attendance to your next event or webinar. You’ll use Conversational Landing Pages just like you used to use traditional landing pages.