You already have a strong ABM strategy: Direct mail, events, account-based ads. But what happens when those VIP leads arrive on your website? Do they get the same generic experience as everyone else? And do you even know they’re there?
With Drift, not only can you recognize when target accounts are on your website, but you can serve them highly relevant, personalized experiences. We’ll also alert the right sales rep that their target account is on the website, so they can have a live conversation.
Your VIP buyers don’t want to fill out forms – and they shouldn’t have to! You already know they are qualified. Accelerate the sales cycle by targeting those VIPs for conversation and route in the correct person on your sales team.
It’s never been more important to deliver great customer experiences – and that’s especially true for your target accounts. With Drift, you can welcome these VIP buyers with personalized messages, and even let them instantly schedule a meeting.
You’re spending a lot of time and money to drive target accounts to your website. You know they’re showing up, but your sales team can’t sit on chat and wait until they arrive. With Drift, they don’t have to – we’ll notify them so they can jump into the conversation, or if they’re not available, we’ll make it easy for the buyer to book a meeting on their calendar.
Your sales reps will get real-time browser notifications when one of their accounts visits your website
Even on their first visit to your site, with Drift Intel you’ll be able to instantly recognize high-value target accounts and give them the VIP treatment
Sync your lists from Marketo or Pardot into Drift so that you can target known traffic with a personalized experience
Drift Chatbots can automatically jump in and book a meeting for you if your sales rep isn’t around to chat so you never miss an opportunity with a dream customer
You’ll get a report of which accounts have been on your site in the last 7 days so you can see how your ABM campaigns are working
With Conversation Analysis you can see which accounts are having conversations and how your sales team is responding
Within the first thirty minutes of connecting our target accounts to Drift, we had started conversations with key contacts at two of our target accounts. In a matter of moments, our reps had the opportunity to go from one-way email outbound to two-way conversation.””
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