BOSTON, Massachusetts – February 13, 2019 – Drift, the world’s leading conversational marketing platform, today announced that it is has been included in the Linkedin Sales Navigator Application Platform (SNAP). This integration will enable sales development representatives (SDRs) to spend less time switching between tools and applications, and more time focusing on quality conversations.
The average SDR performs 94.4 activities a day — including social, call, voicemail, video and email — all with the objective of booking meaningful meetings with prospects for their sales representatives¹. This integration empowers SDRs who are Drift customers to use LinkedIn Sales Navigator to continue conversations that started on their website — simplifying workflows and freeing up valuable time for SDRs. This also give SDRs the ability to research the company they are speaking with, find mutual connections and get icebreakers — all with the goal of providing a better buying experience for potential customers.
“B2B buying has changed. Buyers have all the power and they buy when they’re ready,” said David Cancel, founder and CEO of Drift. “For SDRs, this means it takes a number of interactions to convert conversations into a meeting. This new integration with LinkedIn not only allows SDRs to continue conversations without missing a beat — it ensures they are providing potential customers with the modern buying experience they expect — and deserve.”
“As an SDR, my job is to have quality conversations with potential customers,” said Cassie Porter, Sales Development Representative at BlueCore. “That’s why Drift’s integration with LinkedIn Sales Navigator is a game changer. Not only does it give me all the insights necessary to have more meaningful, purposeful conversations, it allows me to seamlessly follow-up after the fact.”
Drift’s integration with LinkedIn Sales Navigator is available to Drift Pro, Company and Enterprise account subscribers today. To learn more, click here.
Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like InVision, Marketo, MongoDB, Okta, Outreach, Vidyard, and over 50,000+ other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres and is backed by leading venture capitalists including CRV, General Catalyst, and Sequoia. Learn more at www.drift.com.
¹ InsideSales “State of Sales Development, 2017” by Kevin Krogue, Gabe Larsen and Bryan Perry, October 4, 2017.