BOSTON, MA – September 21, 2020 – Drift, the leading Revenue Acceleration Platform, today announced that Krista Anderson-Copperman has joined its board of directors.

“We’re always looking for smart, customer-focused people to provide counsel as Drift continues to grow and mature. Krista fits that description perfectly, and we are thrilled to have her join our board,” said David Cancel, founder and CEO of Drift. “Krista’s deep experience leading customer teams through explosive growth at both Okta and Salesforce will be invaluable to us as we continue to evolve our offerings to meet the needs of our customers.”

“The world is changing — and companies must adapt and meet their customers where they are. Drift team’s commitment to its customers has been evident in everything they’ve done since day one,” said Krista. “I’m thrilled to join the Drift board and I can’t wait to work with David and the rest of the team to achieve their mission.”

A tech industry veteran, Krista has spent the past 20 years in senior leadership roles building Salesforce and Okta, two of the most successful, hypergrowth SaaS companies in the market today. Most recently, she spent 6 years as Chief Customer Officer at Okta where she was charged with enabling and growing Okta’s customer base. Prior to Okta, Krista spent 13 years in senior leadership roles at building the industry’s SaaS playbook for customer success renewals, and growth.

Other members of Drift’s board include Izhar Armony, Larry Bohn, Pat Grady, Kevin Haverty, Elias Torres and David Cancel.

About Drift

Drift is the Revenue Acceleration Platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value faster.

More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms.

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