BOSTON, MA – September 30, 2020 – Drift, the leading Revenue Acceleration Platform, today announced that Box has selected the company to drive digital driven revenue at scale via conversational marketing.
“At Box, we put our customers at the forefront of everything we do,” said Chris Koehler, CMO of Box. “To provide the best possible experience for our customers, we’re evolving our website into a more conversational, customer-led experience. Drift is an exceptional strategic partner for this journey and we’re thrilled to be working with them to deliver the high-touch experience our customers deserve and expect.”
Drift kicked off its partnership with Box by supporting registrations and conversations to the company’s first ever virtual BoxWorks event. Box utilized a Drift chatbot to interact, in real-time, with customers and visitors interested in attending the event. The bot answered questions and offered an easy way for customers and prospects to connect with Box sales representatives. BoxWorks Digital attracted more than 5 times the number of registered attendees as last year.
“Box is exactly the digital-first company we love to partner with,” said David Cancel, founder and CEO of Drift. “We’re honored they chose us for BoxWorks and beyond, and are excited to leverage our technology and revenue acceleration strategy to provide a customer-focused experience and make a true impact on their bottom line.”
Drift is the Revenue Acceleration Platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value faster.
More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms.