BOSTON, MA – May 9, 2019 – Drift, the world’s leading conversational marketing platform, today announced that its VP of Product, Craig Daniel, has been recognized as one of Comparably’s Best Product Leaders.

“Craig and his team have done a great job in helping us create best-in-class products that make it easier for the customer to buy when they are ready to buy.” said David Cancel, founder and CEO of Drift. “This is an award the whole team should be proud of and I know it’s only the beginning for them.”

Since joining Drift two years ago, Craig has enabled the company to roll out public product launches every single month, and the company has seen massive user growth and adoption.

“It’s an honor to be named a top product leader by Comparably,” said Craig Daniel. “We always say that Drift is 99% people and 1% everything else and I’m lucky to work with some of the best people in the business who helped make this possible.”

Comparably’s Best Product Leaders List is derived from sentiment ratings provided by product employees nationwide.

About Drift

Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like Ellie Mae, GrubHub, InVision, Marketo, MongoDB, Okta, Outreach, Eventbrite, Vidyard, and over 50,000+ other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres and is backed by leading venture capitalists including CRV, General Catalyst, and Sequoia. Learn more at

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Lacey Berrien
Senior Manager, Public Relations

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