BOSTON, MA — April 6, 2020 — Drift, the leading conversational marketing platform, today announced that it has been named the Adobe Innovation Exchange Partner of the Year. The award celebrates the Americas partner that has demonstrated the most unique, strategic value for joint customers.

Historically unveiled at Adobe Summit and Magento Imagine, Adobe’s partner awards were shared virtually this year, aligned with the Summit online experience. The awards lineup featured an expanded list of solution and technology partners across both enterprise and commercial customer segments.

In addition to receiving this award, Adobe utilized a Drift chatbot to interact, in real-time, with the customers and visitors who tuned into the virtual event. The bot answered questions and offered an easy way for anyone watching to learn more about Adobe’s applications. Chat also allowed Adobe to recreate the human, conversational experience attendees expect from an in-person event.

“We are thrilled to be recognized with this award from Adobe as we continue to focus on removing friction from the buying process,” said David Cancel, founder and CEO of Drift. “This honor is a testament to our ongoing partnership with Adobe and our commitment to implementing game-changing solutions for our customers.”

“Every business is an experience business. Combining Drift’s conversational marketing technology with Adobe Experience Cloud empowers businesses to create more meaningful experiences,” said Amit Ahuja, VP business development and strategy. “This recognition is well deserved for the Drift team and we look forward to their continued success.”

To learn more about the Drift Partner Program, visit

About Drift
Drift is the Conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms – not days later. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy. Our mission is to use conversations to make business buying frictionless, more enjoyable and more human. Learn more at

About Adobe Experience Cloud
In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for data and insights, content and personalization, customer journey management, commerce and advertising, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform, enabling personalized customer experiences in real-time at scale.

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