Smarter conversations, smarter campaigns

Starting conversations in real time with every website visitor is powerful. But personalizing these conversations automatically is a true differentiator. With Drift and Pardot, you can do just that.

But we don’t stop there. Drift updates your Pardot database with information from Drift chats and emails, expanding your database and making the rest of your Pardot campaigns even smarter.

That means you can deliver a great customer experience while improving your ROI across both Drift and Pardot. Talk about a win-win.

Drift Chat & Pardot

Deliver personalized experiences every time

Sync your contact lists from Pardot into Drift to target prospects and customers with personalized conversations when they visit your site. This goes beyond greeting known leads by name (even if they’ve never engaged with Drift before); you can tailor their Drift experience based on where they are in the buying process and how they’ve engaged with your Pardot campaigns.

Automatically create and nurture leads In Pardot

Drift adds new leads into Pardot for you, and updates both new and old leads with information about how they engaged with Drift – making it easy to nurture them with targeted, personalized, and relevant Pardot campaigns. You can also filter out which leads make it into Pardot by specifying a qualification score, and you can set a lead owner in Pardot based on Drift activity.

Drift Email & Pardot

Make sure email responses get the right follow up

Drift Email analyzes all of your incoming Pardot email replies, finding and tagging the real human replies. It syncs contacts and reply data to Pardot, then automatically routes those emails to the right sales reps so you can book more meetings.

Turn Pardot into a magical self-cleaning database

Drift Email not only picks out human replies, but mines the automated ones too. It recognizes and uses information from bounce-backs, out-of-office replies, and email signatures to invalidate outdated contacts, enrich your existing leads in Pardot, and to add new ones. You’ll improve email deliverability and database health with every send.

Want to learn more about Drift’s Pardot Integration?