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Marketo

Automatically personalize Drift conversations and sync engagement data back to Marketo to exceed your demand gen goals.

About Marketo

Adobe’s Marketo Engage platform helps marketers get measurable results from acquisition to advocacy with experiences that keep customers engaged and coming back.

“We have Marketo for our email nurture and website tracking, and Drift forms another part of that piece — which is being able to alert sales readily when customers are engaging on the site, tracking and monitoring their behavior on the site, and then providing that channel to communicate and make the sales cycle more efficient and bring people through the funnel as quickly as possible.”

Scott Wilson, CRM Manager at Employment Hero

Marketo and Drift

Starting conversations in real time with every website visitor is powerful. But personalizing these conversations automatically – based on who someone is and how they’ve already interacted with your marketing campaigns – is a true differentiator. With Drift and Marketo, you can do just that.

When a known visitor is on your site, you can monitor their behavior, automatically provide a tailored chat experience, deliver relevant case studies or links in the chat, and alert your sales team so they can live chat with their VIP buyers.

Drift updates your Marketo database with information from Drift chats and emails, so the rest of your Marketo campaigns are even smarter. That means you can deliver a great customer experience, while improving your ROI across both Drift and Marketo and your reps will get a clear end-to-end picture of the engagement cycle. Talk about a win-win.

Use Cases

Deliver personalized experiences every time
Sync your contact lists from Marketo Engage into Drift to start personalized conversations with prospects when they visit your site. This goes beyond greeting known leads by name – you can tailor their Drift experience based on where they are in the buying process and how they’ve engaged with your Marketo Engage campaigns, like delivering them a relevant case study or blog.
Automatically create and nurture leads in Marketo
Drift adds new leads into Marketo Engage for you and updates both new and old leads with information about how they engaged with Drift and on your website. You can even add leads to a specific Marketo Program automatically, customized according to the Drift playbook they interacted with. You’ll never lose track of any leads you capture via conversations, and you can nurture leads with targeted, personalized, and relevant Marketo campaigns.
Drift Email & Marketo: Make sure email responses get the right follow up
Drift Email analyzes all of your incoming Marketo email replies, finding and tagging the real human replies. It syncs contacts and reply data to Marketo, then automatically routes those emails to the right sales reps so you can book more meetings and accelerate revenue.
Drift Email: Turn Marketo Engage into a magical self-cleaning database
Drift Email not only picks out human replies, but mines the automated ones too. It recognizes and uses information from bounce-backs, out-of-office replies, and email signatures to invalidate outdated contacts. It also enriches your existing leads in Marketo and adds new ones. You’ll improve email deliverability and database health with every send.
Get a clear end-to-end picture of the engagement cycle
Drift updates your Marketo database with information from Drift chats and emails, providing an end-to-end picture of how effective Drift is as a chatbot. That means you can deliver a great customer experience, while improving your ROI across both Drift and Marketo and your reps will get a clear end-to-end picture of the engagement cycle. Talk about a win-win.

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