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Automatically personalize Drift conversations with your existing leads – and sync that engagement data back to Marketo.

About Marketo

Adobe's Marketo Engage platform helps marketers get measurable results from acquisition to advocacy with experiences that keep customers engaged and coming back.

"Drift is a platform that covers the entire web experience. It's not just a banner on a page. It's a solution that allows us to more effectively intercept customers."
Nathan Etter, Senior Vice President of Marketing at Adobe

Marketo and Drift

Starting conversations in real time with every website visitor is powerful. But personalizing these conversations automatically – based on who someone is and how they’ve already interacted with your marketing campaigns – is a true differentiator. With Drift and Marketo, you can do just that.

Drift updates your Marketo database with information from Drift chats and emails, so the rest of your Marketo campaigns are even smarter. That means you can deliver a great customer experience, while improving your ROI across both Drift and Marketo. Talk about a win-win.


  • Deliver personalized experiences every time.
  • Automatically create and nurture leads in Marketo
  • Make sure email responses get the right follow up
  • Turn Marketo into a magical self-cleaning database

Use cases

  • Deliver personalized experiences every time

    Sync your contact lists from Marketo Engage into Drift to start personalized conversations with prospects when they visit your site. This goes beyond greeting known leads by name – you can tailor their Drift experience based on where they are in the buying process and how they’ve engaged with your Marketo Engage campaigns.

  • Automatically create and nurture leads in Marketo

    Drift adds new leads into Marketo Engage for you and updates both new and old leads with information about how they engaged with Drift and on your website. You can even add leads to a specific Marketo Program automatically, customized according to the Drift playbook they interacted with. You’ll never lose track of any leads you capture via conversations, and you can nurture leads with targeted, personalized, and relevant Marketo campaigns.

  • Drift Email & Marketo: Make sure email responses get the right follow up

    Drift Email analyzes all of your incoming Marketo email replies, finding and tagging the real human replies. It syncs contacts and reply data to Marketo, then automatically routes those emails to the right sales reps so you can book more meetings and accelerate revenue.

  • Drift Email: Turn Marketo Engage into a magical self-cleaning database

    Drift Email not only picks out human replies, but mines the automated ones too. It recognizes and uses information from bounce-backs, out-of-office replies, and email signatures to invalidate outdated contacts. It also enriches your existing leads in Marketo and adds new ones. You’ll improve email deliverability and database health with every send.