Smarter conversations, smarter campaigns

Starting conversations in real time with every website visitor is powerful. But personalizing these conversations automatically – based on who someone is and how they’ve already interacted with your marketing campaigns – is a true differentiator. With Drift and Marketo, you can do just that.

But we don’t stop there. Drift updates your Marketo database with information from Drift chats and emails, so the rest of your Marketo campaigns are even smarter.

That means you can deliver a great customer experience, while improving your ROI across both Drift and Marketo. Talk about a win-win.

Drift Chat & Marketo

Deliver personalized experiences every time

Sync your contact lists from Marketo into Drift to start personalized conversations with prospects when they visit your site. This goes beyond greeting known leads by name – you can tailor their Drift experience based on where they are in the buying process and how they’ve engaged with your Marketo campaigns.

Automatically create and nurture leads In Marketo

Drift adds new leads into Marketo for you, and updates both new and old leads with information about how they engaged with Drift and on your website. You can even add leads to a specific Marketo Program automatically, customized according to the Drift playbook they interacted with. You’ll never lose track of any leads you capture via conversations, and you can nurture leads with targeted, personalized, and relevant Marketo campaigns.

Drift Email & Marketo

Make sure email responses get the right follow up

Drift Email analyzes all of your incoming Marketo email replies, finding and tagging the real human replies. It syncs contacts and reply data to Marketo, then automatically routes those emails to the right sales reps so you can book more meetings and accelerate revenue.

Turn Marketo into a magical self-cleaning database

Drift Email not only picks out human replies, but mines the automated ones, too. It recognizes and uses information from bounce-backs, out-of-office replies, and email signatures to invalidate outdated contacts, enrich your existing leads in Marketo, and to add new ones. You’ll improve email deliverability and database health with every send.

Want to learn more about Drift’s Marketo Integration?