HubSpot is a CRM platform that provides software and support to help businesses grow better. The platform includes marketing, sales, service, and website management products.
HubSpot and Drift
Starting conversations in real time with every website visitor is powerful. But recognizing website visitors and personalizing conversations automatically is a true differentiator that will save you time and close deals faster. With Drift and HubSpot, you can do just that. When Drift recognizes that a lead in HubSpot is on your website, it can start a tailored conversation and provide reps with information about a visitor’s activity, such as the page being viewed.
Drift then updates your HubSpot database with any Drift chat transcripts, new contact or lead emails, and data that was captured within Drift – expanding your database with new leads and insights you can apply to further your marketing impact. That means you can deliver a great customer experience, while improving your ROI across both Drift and HubSpot. Talk about a win-win.
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