Your customers AREN’T who they used to be

Three huge cultural shifts have changed the way everyone buys and buyers expect you to change too.
#1 Buyers have more information than ever
Gartner says 68% of the buyer journey is completed before the buyer contacts a vendor.
#2 Buyers have more options than ever
#3 Buyers have been trained to expect things now. 24/7/365
According to a study by Lead Connect, 78% of customers buy from the first responder.

Traditional B2B buying is built for later.

This is a typical best in class B2B buyer experience:

The Results

Low Conversion
US Marketers spent
$5.12B
in digital advertising last year even though the average landing page only converts
2.3%
of visitors.
No Follow-up
58%
of companies do not follow up with people who actually fill out the form.
Lost Buyers
81%
of tech buyers don’t fill out forms when they encounter gated content.
Missed Opportunities
10x
conversion rate if responding to lead within 5 minutes

Remove Friction By Having A Conversation

The Conversational Framework

Engage. Understand. Recommend.
Conversational Framework Created with Sketch.
What page are they on?
  • Homepage
  • Educational
  • High Intent
  • Blog & Content
  • Informational
Who are you engaging?
  • Anonymous

  • Return 

  • Known

  • Target Account

  • Ideal Customer Profile
  • Sales Engaged

  • Customer
Where did they come from?
  • Direct

  • Ad 

  • Nurture

  • Organic

  • Webinar/Event
  • Blog

  • Content

Conversational marketing is the new way to connect with your customers in an authentic human way. And Drift, the world's leading conversational marketing platform, is the way businesses buy from businesses.


Are you ready to start a conversation?

Playbooks You Can Use
Right Now

SECOND NET

The Second Net is the easiest way to get Drift going and see immediate results without totally revamping your marketing strategy.

CONVERSATION STARTER

The Conversation Starter is a great way to target engaged visitors on high traffic pages

PRICING PAGE CONCIERGE

This is the highest intent page on your site, the perfect place for a bot. People on your pricing page are much closer to converting and you need to give these high intent visitors a direct line to your team so they can get the info they need to make a purchase quickly.

ABM BOT

Doing account-based marketing? We’ll show you how to book meetings with target accounts 24/7/365; even if your sales team is sleeping, hiking, or even on vacation.

You Can See Our Top 15 Plays Right Here.

Learn more

Join 50,000+ businesses growing
faster with Drift ⚡️

2,500+
CQLs generated
15%
increase in qualified meetings
10%
increase in pipeline
Learn more
20%
increase in meetings
$6M
in pipeline created
$1.7M
in revenue in their first 5 months
Learn more
$3.6M
in pipeline created
$600K
in closed won revenue
4X
the # of opportunities vs. events
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14,000+
held conversations
 
1,000
meetings booked
 
$3M
in pipeline created
 
Learn more
5X
increase in engagement (clicks to chat CTA)
2X
increase in
conversations
#1
source of qualified leads for Segment
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33%
all conversations converted to leads
37%
converted Drift leads into opportunities
150%
converted more leads into opportunities than forms
Learn more
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