• Drift Help Center
  • Partners
  • About Us
    • About Us
    • About Us
    • About Us
    • Leadership Team
    • About Us
    • DEI
    • About Us
    • Careers
    • About Us
    • Leadership Principles
    • About Us
    • Newsroom
drift logo
  • Product
    Everything starts with a conversation
    Drift Conversation Cloud

    A single platform for personalizing conversations at every stage of the buyer’s journey.

    Qualify and convert visitors
    Conversational Marketing
    Build quality pipeline
    Conversational Sales
    Deliver customer support
    Conversational Service
    powered by
    Integrations
     
    Conversational AI
     
    Reporting & Analytics
  • Use Cases
    • For Marketing
      • Generate High-Quality Leads
      • Power ABM Campaigns
      • Personalize Web Experiences
    • For Sales
      • Jumpstart Conversations
      • Improve Sales Efficiency
      • Engage Target Accounts
    • For Service
      • Automate Customer Support
    • By Industry
      • Financial Institutions
      • Manufacturing
      • Professional Services
      • Technology
  • Case Studies
  • Resources
    Learn
    Blog
    Books & Reports
    Events
    Webinars
    Podcasts
    Explore
    Test Drive Drift
    Live Demo
    Conversion Rate Calculator
  • Plans
  • Log In
  • Let's Chat
drift logo Let's Talk
  • Product
    • Product
    • Drift Conversation Cloud
      • Conversational Marketing
      • Conversational Sales
      • Conversational Service
      • powered by
      • Integrations
      • Conversational AI
      • Reporting & Analytics
  • Use Cases
    • Use Cases
    • For Marketing
      • For Marketing
      • Generate High-Quality Leads
      • For Marketing
      • Power ABM Campaigns
      • For Marketing
      • Personalize Web Experiences
    • Use Cases
    • For Sales
      • For Sales
      • Jumpstart Conversations
      • For Sales
      • Improve Sales Efficiency
      • For Sales
      • Engage Target Accounts
    • Use Cases
    • For Service
      • For Service
      • Automate Customer Support
    • Use Cases
    • By Industry
      • By Industry
      • Financial Institutions
      • By Industry
      • Manufacturing
      • By Industry
      • Professional Services
      • By Industry
      • Technology
  • Case Studies
  • Resources
    • Resources
    • Learn
      • Blog
      • Books & Reports
      • Events
      • Webinars
      • Podcasts
    • Explore
      • Test Drive Drift
      • Live Demo
      • Conversion Rate Calculator
  • Plans
  • Log In
  • Let's Chat
  • Drift Help Center
  • Partners
  • About Us
    • About Us
    • About Us
    • About Us
    • Leadership Team
    • About Us
    • DEI
    • About Us
    • Careers
    • About Us
    • Leadership Principles
    • About Us
    • Newsroom
Log In

You build a brand one person at a time

September 2, 2019
Like what you’re reading?

Stay connected and get The One Thing delivered straight to your inbox.

Subscribe

I’ve been thinking about something a lot lately.

We now have over 300 people at Drift, and are about to host our third annual HYPERGROWTH event in Boston. And when you move so quickly, it’s easy to forget what got us here. What really helped us build this brand and this community.

And that is this:

We built the brand one person at a time.

We focused on every interaction we had — with anyone we encountered as a business. Whether they were a customer, a vendor, or whoever.

I was reminded of this when I chatted with someone on LinkedIn recently who I’d met back when we were in our Cambridge office.

Back then, this person was delivering food for lunch.

And all I did was treat him like we all want to be treated. I welcomed him as a guest in our office and was nice to him, smiled at him, said hello. And I did that because it was the right thing to do — and was an aspect of the culture of respect I wanted to cultivate at Drift.

What I didn’t know at the time was he was actually the owner of the restaurant, which was a startup just like us. Fast-forward to a few years later, and he now works for a large customer of ours.

And since that day at our office, he has been an advocate for Drift. He promotes us on social media and is an internal supporter at his current company. All because of that one, simple interaction.

It doesn’t matter if you are a business owner, an individual contributor or a manager. If you want to build a business, focus on every interaction you have. And not just externally via marketing, or sales, or social media. But also when someone — anyone — shows up to your office.

That is the one free thing we did that helped us build this hypergrowth business.

Tell me, what was the last great interaction you had with a brand?

-DC

Get The One Thing

Habits, mental models and tools from Drift's CEO and our favorite role models delivered right to your inbox every single week.
Sign me up
drift logo
  • Product
    • Platform
    • Conversation Cloud
    • Conversational Marketing
    • Conversational Sales
    • Conversational Service
    • Conversational AI
    • Integrations
  • Learn
    • Resources
    • Blog
    • Drift Insider+
    • Conversion Calculator
    • Case Studies
  • Support
    • Drift Help Center
    • Partners
    • Professional Services
    • Security & Compliance
    • Contact Us
  • About Drift
    • About Us
    • Diversity Equity Inclusion
    • Careers
    • Leadership Team
    • Newsroom
    • Brand Assets
    • Drift Store
  • Get Drift
    • Pricing
    • Test Drive Drift
    • Drift for Startups
    • Mobile App
    • Video Mobile App
    • Drift for Chrome
    • Get a Demo
Terms Privacy Policy Drift Status Sitemap © Copyright 2023 Drift.com, Inc.