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9 Hours of Exclusive Content Featuring Today’s Top Marketing Leaders

A FREE Mini-Marketing MBA In Just One Day

Nobody said marketing was easy…or cheap, for that matter. Running a world-class marketing program requires a lot of time, money, and most importantly, know-how.

We all want to learn. But here’s the thing. Learning can be expensive and time-consuming.

So we’ve got you covered. Join us for a live virtual event with some of the biggest names in B2B marketing. They’ll share real examples from their careers and set you down the path toward marketing mastery. This is your chance to get deep into the minds of these marketing leaders to learn their secrets, ask questions live, get advice, and earn your marketing MBA – all in one day.

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Agenda

july 30, 2019

If You Can’t Stick Around All Day, Sessions Recordings Will Be Available in Insider Plus

9:00 - 9:45am EST
Session #1

Winning on Brand in Cluttered B2B Markets

Even the sharpest knife couldn’t cut through all the noise in the B2B marketplace today. It’s your responsibility to integrate your business into the hearts and mind of the community you’re building a business in because otherwise you’re just competing amidst a sea of buzz words and feature wars. As CRO at Zappi, Ryan Barry has helped build one of the best technology brands. Join this session to hear how Ryan and his team built a distinctive and enduring B2B brand.

Ryan Barry
CRO @ Zappi
10:00 - 10:30am EST
Session #2

Fireside Chat: Building a Team From Scratch

Rebecca was hired as VP of Marketing at Owl Labs to launch the product and company in 2017. Join this fireside chat to hear Rebecca’s experience, and get advice if you are currently launching a product or building a team.

Rebecca Corliss
VP Marketing @ Owl Labs
Mark Kilens
VP of Content & Community @ Drift
10:30 - 11:00am EST
Session #3

How to Manage a Marketing Budget

When it comes to managing your marketing budget, Sam knows that the devil is in the details. For this session, Sam will be joined by Drift’s Sr. Director of Demand Gen, Kate Adams, as the two put nearly 30 years of combined marketing experience to use in helping you build your marketing budget from the ground up.

Sam Melnick
VP, Marketing @ Allocadia
Kate Adams
Sr. Director of Demand Generation @ Drift
11:00 - 11:30am EST
Session #4

Mastering Your Metrics: How to Build a Dominant Demand Gen Campaign

Any demand gen marketer will tell you that they are married to their numbers. And for better or for worse, it’s ‘till death do them part, or until like…you know…the quarter ends. But in all seriousness, being tied to your goals can be extremely stressful, especially when you don’t have a proper demand generation process in place to achieve them. That’s why we brought together two of the best demand gen marketers in the biz to show you how to build a demand generation campaign from the ground up and crush your metrics every month.

Kara Banosian
Senior Director, Marketing @ LogMeIn
Matilda Miglio
Marketing Manager @ Drift
12:00 - 12:45pm EST
Session #5

Make New Friends, But Keep the Old: How to Build a Robust Customer Marketing Strategy

Getting the most out of existing customers throughout their lifecycle is critical to B2B marketing success. Are you doing enough? Ashley and Arielle transformed the CarGurus customer marketing program from “barely there” to a beast that incorporates a wide range of messages, stages, content, events, and more, all tailored to drive just the right amount of engagement and ultimately maximize the lifetime value of each customer. Come find out how they combine business objectives, the customer experience, and ongoing measurement to fuel a high-powered customer marketing strategy.

Ashley Karr
Head of B2B Marketing @ CarGurus
Arielle Aldrich
Senior Marketing Manager @ CarGurus
1:00 - 1:45pm EST
Session #6

Getting it Done: Making Change Happen

Every day, thousands of brilliant ideas are snuffed out, never to shine brightly with the glory of success. The culprit? An aversion to change. Whether this insidious, powerful allergy is company-wide or infects only a few individuals, it can kill your idea. Join leaders from Demandbase who will share stories on how they, and hundreds of their peers from around the world, have been able to make organizational change happen and drive their companies to new heights.

Jessica Fewless
VP Customer Experience and ABM Strategist @ Demandbase
Mimi Rosenheim
Sr. Director, Digital Marketing @ Demandbase
Christine Farrier
Director, Channel and Partner Marketing @ Demandbase
Tenessa Lochner
Sr. Manager, ABM Education and Training @ Demandbase
2:00 - 2:45pm EST
Session #7

How to Skyrocket Website Conversions and Fast-Track Ideal Leads

Does your homepage have a “Demo Request” button? Maybe a free trial button that drives to a long form with five or six fields? This has become the standard for SaaS product demo request flows. But is there a better way? In this session, you’ll learn how to reduce friction for your buyers, create a delightful buyer’s experience, and use automation to dramatically increase your website conversions.

P.S. Gong saw a 70% lift in demo requests by making some simple changes to their process.

Udi Ledergor
VP Marketing @ Gong.io
3:00 - 3:30pm EST
Session #8

How to Create Trust Between Sales and Marketing

What indicates poor sales and marketing alignment? Often it manifests itself in missed revenue targets. Learn how you can create better trust between your marketing and sales teams in this fireside chat with sales and marketing leaders from a sales and marketing consultancy. They’ll bring stories of their own work toward alignment, as well as clients’ use cases ranging from Fortune 500 to high-growth start-ups.

Andrea Lechner-Becker
CMO @ LeadMD
Josh Wagner
Enterprise Account Executive | Head of Partnerships @ LeadMD
3:30 - 4:00pm EST
Session #9

Get Noticed and Amplify Your Career in Events

Having spent the last decade learning the ins and outs of Experiential Marketing, Devin is an expert at both facilitating the business side of events and enabling career growth well beyond an administrative capacity. Join him for this live session as he explains:

  • How to make events worth the investment
  • Best practices to evaluate ROI & drive brand engagement through events
  • 5 tips to amplify your career in Events
Devin Cleary
Vice President, Experiential Marketing @ PTC
4:00 - 4:30pm EST
Session #10

Building a 360° Marketing Approach

As a marketer, it’s easy to find yourself stuck running traditional marketing programs that may not get you the most bang for your buck. During this session, we’ll hear from Senior Marketing Leader, Nina Church-Adams, and Drift’s Director of Sales, Sam Boyd, on the importance of building a 360 marketing approach that results in a more human selling process. Nina and Sam will discuss the importance of sales and marketing alignment and what works for content and social sharing and prospecting.

Nina Church-Adams
Senior Marketing Leader
Sam Boyd
Director of Sales @ Drift
5:00 - 5:30pm EST
Session #11

Marketing Leadership Panel

What better way to become a stronger marketing leader than to learn from the best? Join these marketing leaders who combined have decades and decades of marketing experience. They have created entire categories from the ground up and built some of B2B’s greatest brands. Bring your questions and take this opportunity to learn their secrets and get advice.

Ellie Mirman
CMO @ Crayon
Jessica Meher
VP Marketing @ Notarize
Mimi Rosenheim
Sr. Director, Digital Marketing @ Demandbase
Ashley Murphy
Director of Market Insights @ Toast
Moderated by Mark Kilens
VP of Content & Community @ Drift
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